Ready to Enliven the Premium Sandal Market, SOLELAB Opens 5 Outlets in Jabodetabek This Year!

JAKARTA – Many activities carried out outdoors and in open areas during the post-pandemic period have apparently created a more casual fashion trend, looking relaxed, simple and practical. Sandals are now a common outfit choice for people because they are more comfortable and easier to move.

So, how to wear sandals but still look smart and stylish, SOLELAB Indonesia provides the solution by opening 5 outlets in Jabodetabek in the second semester of this year.

The closest, in September, a 20 m2 island booth concept outlet, is present at Cibinong City Mall (CCM). A number of famous sandal brands from Brazil, namely Copacabana, Rider, Cartago and Grendha are ready to steal the attention of SOLEMATES who visit this modern and largest shopping center in Bogor Regency. Various special promos can be enjoyed by SOLEMATES during the grand opening period, including buy 2 get 1 free, and a 15% discount for all brands by simply following Instagram @solelab.id. SOLEMATES can also check the promo updates directly at www.solelab.id to get the best price.

“We understand the needs of our society that currently emphasizes not only comfort, but also a casual smart style. Therefore, we present various sandal models such as back straps and slides that are also global trends and are favored by the Indonesian market which is simple and stylish,” said Managing Director of PT Generasi Anugrah Berkarya (GAB), Yudhi Martono Soenaryo.

As an official distributor of SOLELAB, PT GAB is not a new player in the national footwear world. Since 2010, PT GAB has been an official distributor of NIKE with more than 100 distribution channel points spread across a number of regions. With the strength of the distribution network, Yudhi Martono is optimistic that SOLELAB, which was just launched in the middle of this year as a distributor of premium sandals, can get a positive response from the Indonesian market. PT GAB has also just opened a Copacabana premium sandal marketing outlet in Bali last May.

The footwear market in Indonesia is indeed very prospective. Referring to World Footwear data, in 2022, Indonesia will consume 702 million pairs of footwear products. This is equivalent to 3.2 percent of the world’s total footwear consumption. A fairly realistic number, considering Indonesia’s population of 285 million. “We are optimistic that SOLELAB can reach at least 5% of the sandal market share in Indonesia,” said Yudhi Martono

With the positioning of Comfortability and Lifestyling with good Quality, Yudhi Martono guarantees the quality of his sandals is number one. “As part of the daily wear needs, we hope that everyone in Indonesia can get the same opportunity to feel comfortable and stylish in various activities,” said Yudhi Martono.

Targeting the multi-age segment and all genders, SOLELAB wants to be a bestie for its consumers, by presenting various premium quality sandal variants that prioritize comfort and affordable prices in their class. The price range offered starts from IDR 150 thousand to 1 million from well-known brands including Copacabana, Grendha, Rider, and Cartago.

Those who like bright and sporty colors can choose the Slippers Copacabana model for Rp150 thousand to Rp200 thousand. For women, Sandals and Wedges feminine ala Grendha can be an option. The price ranges from Rp200 thousand to Rp300 thousand. While for men, there is a collection of Slides and Papers from Rider and Cartago which are priced from Rp200 thousand to Rp700 thousand.

SOLELAB will continue to increase the number of variants that are in line with developing trends, including opening opportunities for brands that want to collaborate in marketing SOLELAB which is planned to expand in a number of cities in Indonesia.

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