AI: Personalize experiences, drive revenue
According to Ms. Nguyen Van Hien, General Secretary of the Vietnam Blockchain Association, the application of AI and Blockchain in paid journalism brings many benefits, from personalizing user experience to optimizing content production processes. content, to copyright protection and increased transparency.
AI helps journalists personalize experiences and boost revenue. Photo: iStock
Although there are still some challenges such as high costs, complex technical requirements and user acceptance, the potential and impact of these two technologies is huge and completely feasible. “For example, The New York Times (USA) has used AI to personalize the user’s reading experience, helping to increase the number of paid subscription readers. They also use AI to optimize the content production process, from recommending titles to analyzing reader data,” Ms. Nguyen Van Hien added.
Analyzing the flexibility of AI, Ms. Hien said that Neue Zürcher Zeitung (Switzerland’s NZZ) newspaper has developed a “flexible payment gateway” system based on AI to predict the likelihood that a reader will become a subscriber. paid subscriptions, thereby adjusting the number of articles they can read for free. According to the General Secretary of the Blockchain Association, applying AI to paid journalism brings many effects.
The first is content personalization, when AI can recommend articles that suit readers’ interests and needs, stimulating users to sign up and maintain paid plans. Second, fee packages can integrate smart interactive applications through AI chatbots to answer readers’ questions. Provides two-way interaction (even with the computer), allowing readers to discuss and experience interaction.
Third, AI will help optimize the content production process and automatic translation to reduce operating costs and optimize costs, helping editors have more options for programs that collect fees from readers. . In particular, AI can analyze content and news sources to detect false information or fake news, helping to improve the reliability of the newspaper.
Sharing the same opinion, Mr. Dang Hai Loc, CEO & CTO at AIV Group also said that AI will improve the content quality of paid journalism products by helping journalists reduce their work load, thereby increasing quality. amount of content. In addition, AI also helps create new products, serving a group of readers willing to pay that editorial offices could not reach before. For example, foreigners in current localities have not been fully served their information needs.
According to Mr. Dang Hai Loc, AI Chatbot trained with press data to report news and collect fees directly to foreign readers is worth testing. The important thing is that the application must be fast, easy to use, and reporters can deploy it themselves without needing complicated investments. For example, articles about changes in foreign labor recruitment policies certainly make Korean and Chinese businesses… very interested, but newspapers cannot maintain separate pages to serve them.
So the editorial office only needs to provide training content to the AI Chatbots, then attach the Chatbot’s link to the article and it can be processed. The editorial office also sets its own price to charge these readers, such as selling packages of 50,000 VND/10 questions, automatic payment via QR Code and bank card. This chatbot will have to automatically respond in that country’s language. Currently, AIV Group has this platform and is ready to support press agencies.