Sharing the same opinion as above, the founder of the music Fanpage and an expert in the field of media and entertainment (please remain anonymous) commented: “Gen Z singers can become famous very quickly, but music is a harsh playground, not everyone has the endurance to overcome the market’s filtering problem.
Thanks to YouTube, TikTok, Spotify… many singers are known after just one work. But popularity too quickly is as fragile as a bubble, which can burst at any time. They are known to the audience but are also easily forgotten by the audience if they lose their breath in the journey to find a place“.
The different world of gen Z
It is impossible to deny the talent of today’s young artists, however, in addition to their outstanding achievements in recent times, many young singers also reveal some limitations, especially in their ability to sing live and clearly. Vietnamese lyrics, ability to master the stage…
Along with the music story, there are still controversies on the sidelines. In the face of the public’s interest and love, there are artists who either fall into the illusion of fame, or are engrossed in proving their ego and individuality, thereby leading to scandals and losing points in the audience’s hearts. fake.
Jack used to be a potential young singer, but his career went downhill because of his noisy personal life (Photo: Character Facebook).
Typically Jack’s case. Initially, the male singer had an impressive starting point and was expected to be a potential young face with a rapidly growing fan community. However, Jack is entangled in a lot of noise in his personal life. Plunging deeper into scandal caused the career of the 1997-born singer to gradually decline, and her products were no longer accepted by the audience as before.
tlinh is a female rapper with an unmistakable style, loved for her unique musical colors, sexy appearance, and diverse transformations. However, she has also disappointed many times because she often sings “swallowing words”, does not pronounce words clearly, has meaningless lyrics, and offensive images.
MCK – the new generation rapper – is often mentioned for his “mouth-biting”, swearing, controversial behavior, and even smoking on stage.
tlinh has a bold music and fashion style (Photo: character Facebook).
Media expert Hong Quang Minh analyzed that gen Z artists are a generation that loves to demonstrate their own color and personality. Some singers like tlinh and MCK have “their own world”. Young audiences today also have different extremes when accessing content from young artists in the media.
“Sometimes I sit until midnight watching a livestream with no content, no beginning, no end of MCK to see the appeal of a new generation of artists. I realize that today’s young audience has broken stereotypical standards and naturally loves artists through personal feelings.
That’s why an artist just sits in front of the screen without music to make the audience feel sympathy. Tlinh is the same, sometimes she causes controversy with her image to the public, but she is loved, even passionately, by the fan community.”experts say.
According to experts, in the world music industry, international artists have long not cared about what is scandalous or famous. For them, there is only “being interested” and “not being interested”.
“Vietnamese artists will also gradually reach those two states at some point in the future. When an artist has no audience on digital music platforms, no YouTube views or interactions on social networks, then That person’s fame or notoriety is meaningless.
Gen Z artists’ advantage is also their problem. The double standard of living with passion for music, living with their true personality, but also wanting to have a high ranking in the entertainment industry causes them to have intellectual battles and have to balance themselves.
Of course if they were in the US, UK, or Europe, things would be much more comfortable. But the Asian market always has strict standards for Asian images and ethics. That’s why attracting attention with both music and personal information is unavoidable.” Mr. Minh said.
Rapper MCK is a controversial figure (Photo: Character Facebook).
Mr. Hong Quang Minh emphasized that the management team plays a very important role in directing activities, preserving the image and professionalism of young artists.
“We often joke with each other, if we let young Gen Z artists work alone (without a crew or management company – PV) with their personality and rebellion, it’s no different than “gambling”. “. Many concepts are difficult to explain to them, because they themselves are a mixture of cultures and mindsets.
Nowadays, young artists are more profitable because they have a loyal audience supporting them. In the past, an artist involved in a scandal was considered to have ended his career or had a serious impact, so finding a way back to work was very difficult. Nowadays artists have an audience to help revive them, they should feel lucky and appreciate their audience.
I also see that there are some young artists who speak very well about their audience, but their performance is not consistent, they do not know how to love their supporters, and lead them through the storm of public opinion.
For example, Jack’s case. He is constantly making noise, but thanks to the Dom Dom fan community, he can still do his job even though it is difficult to regain the glory of his peak. Having said that, it is not easy for artists to maintain their image with the public, in which the role of the management team is very important.“, Mr. Minh commented.
According to Dan Tri