Partnering with RIIZE, UIQ Officially Launched in Indonesia

JAKARTA – UIQ, a Korean beauty brand focused on microbiome technology, celebrated their big launch in Indonesia recently.

The event titled UIQ Universe in Jakarta was held at Sky Garden, Lippo Mall Puri, Jakarta, and managed to attract more than 1,400 visitors. This launch is part of UIQ’s strategy to enter the Indonesian beauty market, which is growing with the K-beauty trend.

One of the main attractions of the event was the presence of Korean boyband, RIIZE, who is the brand ambassador of UIQ. RIIZE’s presence attracted great enthusiasm from fans, especially during the autograph session and beauty talk show, where RIIZE members shared beauty tips and their favorite products from UIQ.

In addition, a special moment occurred when RIIZE received traditional batik clothing as a symbol of appreciation for Indonesian culture. They also had the opportunity to visit the Sociolla flagship store at Lippo Mall Puri and choose products to give to fans.

In a press conference session, UIQ Vice President, Seo Jinkyeong, expressed his excitement in introducing UIQ in Indonesia.

“We are very excited to introduce our brand to Indonesia. UIQ combines microbiome ingredients derived from the skin that help strengthen the skin’s natural resistance by activating good bacteria,” he said.

This event also became an opportunity for Sociolla to strengthen their collaboration with UIQ.

Chrisanti Indiana, Co-founder & CMO of Sociolla, emphasized the importance of this collaboration to answer the needs of the local beauty market.

(tsa)