Increasing awareness of gender equality, economic pressure, and more and more policies & levers from the government encourage women to promote their role in the economy and society, women are increasingly participating more deeply. more into the labor force. This shift entails an increase in products for women with a variety of purposes: office work, home work, and personal hobbies.
Not only that, rapid urbanization, modern lifestyles and growing consumer purchasing power are driving increasing sales of products for women through online channels. Online shopping offers the advantages of convenience, availability, product variety, discounts and many payment methods.
According to McKinsey & Company, e-commerce is expected to continue to be the fastest growing sales channel for beauty products, with an annual growth rate of 12% from 2022 to 2027. Statista, the e-commerce value of the Beauty and Personal Care industry is estimated to reach 119 billion USD by 2023, and increase to 184 billion USD by 2028.
It can be seen that consumer demand and product features to serve the different lifestyles and needs of women are increasing and diversifying globally. In addition, shopping for products via online channels also shows outstanding acceleration. What will be the new trends for products related to female consumers globally in the coming years?, What is the capacity of Vietnamese businesses to produce and supply products for women?, Will businesses Can local businesses grasp these trends to confidently “surf” this vast business opportunity?…
“Ocean” of opportunity from global tastes for products for women
According to Jungle Scout’s report, in the fourth quarter of 2023, US consumers spent more when shopping for Consumer Products, Clothing, Nutritional Supplements & Vitamins, Beauty and Personal Care .
In addition, Amazon’s 2023 edition of Consumer Trends and Shopping Behavior of Global Customers Vol.2 shows that Japanese women tend to be interested in convenient household products that support work. efficient home. These include: smart washing machines, dryers, handheld vacuum cleaners, cleaning robots… In addition, they often look for advanced solutions in the field of beauty and styling, such as creams, Fast hair dryer, easy-to-use dyes. These product solutions not only save time and effort but also contribute to improving quality and helping women become more confident in life.
In Vietnam, in the list of best-selling product categories from Vietnamese selling partners on Amazon in 2023, the Beauty industry is in the top 5 for the first time, while the Garment industry continues to maintain a high ranking for three years. consecutive. This also reflects global women’s growing demand for fashion and beauty products.
With the rise of feminist trends and modern lifestyles, plus the advantages of availability, convenience, product variety, and attractive incentives are the driving forces for online sales of products. for women to grow. By understanding and responding to women’s needs and aspirations, businesses can tap into this growing segment and drive sustainable success in the global marketplace.
According to Amazon’s 2023 edition of Consumer Trends and Global Customer Shopping Behavior vol.1, “The rise of SHE power” movement is a trend that many businesses and organizations are following. support and are actively responding. Women want to receive fair treatment. Their choices do not stop at the basic level, but also whether the brand story supports feminism, whether the product is personalized according to their body shape, age, or life stages. Products for women are diverse, from Beauty & Personal Care, Fashion, Home & Kitchen, Mother & Baby…
According to Amazon’s Global Customer Shopping Behaviors and Trends Vol.2 publication, US consumers are boldly challenging traditional gender norms, saying that gender only represents a part of the world. personal values and personality. This shift in perspective is fueling a preference for neutral products and services, paving the way for unisex clothing and even children’s toys to grow in the market.
Leverage local advantages for global success