The EURO 2024 finals will officially kick off on June 15 in Germany and Vietnam already owns the broadcasting rights to Europe’s largest football tournament.
The EURO 2024 finals will take place from June 15 in Germany. Photo: TV360
On June 15, the European Football Championship – EURO 2024 will officially kick off with the participation of the region’s 24 strongest teams. After the opening ceremony, the opening match between hosts Germany and Scotland took place at the Munich Football Arena.
With such a big tournament, watching it always attracts great attention from fans. Therefore, the story about copyright is also “hot”.
But unlike the story of buying copyright at the last minute of previous tournaments such as World Cup 2022, Olympic 2020 or ASIAD 2023… right from the end of last year (2023), Viettel Telecommunications Corporation (Viettel Telecom) – with TV360 – has announced exclusive rights to exploit the entire broadcast and media tournament on all television and social network infrastructure within the territory of Vietnam.
Accordingly, the early announcement of copyright helps Viettel Telecom proactively plan its broadcast, including commentary and commentary before, during and after the match.
Ms. Pham Thanh Phuong – Director of Television Service Center, Viettel Telecom – said: “In the matches at EURO 2024, in addition to familiar commentators, TV360 also welcomes the presence of commentators. Young, dynamic, bringing the audience a new breeze with unique perspectives, witty and humorous comments.
The production team has prepared a EURO 2024 broadcast plan including content production (match commentary, studio commentary, companion programs…). These are programs with completely new and attractive formats.”
Besides the official broadcasting platform on TV360, Vietnamese audiences can watch the EURO 2024 finals on a number of other popular television channels, freely choose.
“It is expected that TV360 will share broadcasting rights with Ho Chi Minh City Television (HTV), Vinh Long Television, K+, SCTV, VTVCab.
As the only UEFA copyright holder, TV360 has exclusive media license (including television and radio) on a free and/or paid basis for all programs related to EURO 2024 on all platforms. Transmission infrastructure such as terrestrial, cable, satellite, IPTV, internet, mobile; the right to public display, exploit on, social networks… in the territory of Vietnam,” said Ms. Pham Thanh Phuong.
Besides broadcasting official matches, TV360 will organize and produce other attractive companion programs such as Watch EURO with Stars; Program produced directly in Germany; Star challenge; European Wheel Show; Road to EURO; EURO specialties…