“ODMD Gross sales and Conversation Awards”, arranged by means of the Automobile Vendors and Mobility Affiliation (ODMD) to praise the gross sales and communique luck of manufacturers, discovered its homeowners for the fifteenth time.
The “ODMD Gross sales and Conversation Awards, 2024 Gladiators” rite, arranged every year by means of ODMD, was once held in Istanbul.
Talking on the rite attended by means of ODMD member manufacturers, representatives of the automobile international, press contributors and visitors, ODMD Chairman of the Board of Administrators Ali Haydar Bozkurt evaluated the sphere’s 2024 12 months and introduced its 2025 expectancies.
Declaring that they finished the ultimate 12 months with a marketplace quantity above expectancies, Bozkurt said that when the fast-starting first quarter, there was once a decline in April, adopted straight away by means of the trade in GSR II rules.
Bozkurt said that the marketplace development has received momentum with the campaigns and stated, “Even supposing there was no trade in SCT bases for 2 years and the limitations on loans, we finished the 12 months with a brand new file gross sales quantity stage. These kind of lead us to the purpose that mobility is a necessity. The overall marketplace of one million 238 thousand 509 gadgets Once we upload the but undisclosed data of heavy car car gross sales to those numbers, an building up of 0.5 % was once completed in comparison to the former 12 months. “We see that the amount of 285 thousand gadgets has been reached.” he stated.
“We’re going via a 100-year trade”
ODMD Chairman of the Board of Administrators Bozkurt stated that, as a sector, they’ve long gone via a 100-year trade and that they’re residing witnesses of this variation.
Emphasizing that they’re seeking to set up this variation, Bozkurt identified that vehicles with new applied sciences are being evolved.
Bozkurt identified that buyer habits has modified and as well as, the China issue stands proud as the most important consider world festival, and persisted as follows:
“There’s even communicate of an idea the place outdated gross sales strategies have modified and mobility answers shall be used handiest with the club machine. Conventional manufacturers have began to take pressing measures with a purpose to set up this variation and stay aggressive. They’re making an investment in batteries, chips and transformation. Precedence is given to virtual transformation. Till 2030 Gross sales of battery electrical cars are anticipated to achieve 39 % in Europe, and new power cars to 63 %. Due to this fact, no person stays a spectator to this variation, and we’re probably the most economically strategic sectors of our nation. “Because the automobile business, we should be able for this variation.”
Stating that every one platforms contributing to the sphere should stay alongside of this variation, Bozkurt stated, “One in every of our maximum essential problems shall be to complement the educated human assets. Then again, we should reiterate that it’s inevitable to introduce a contemporary tax machine so as to not fall in the back of on this trade. Turkey is now the one who defines new applied sciences.” “Our voters desire a new tax machine that facilitates get entry to to mobility and is environmentally pleasant.” he stated.
Bozkurt said that Turkey has a super automobile business doable and that mobility is a necessity for everybody, and that they are expecting that the marketplace is not going to fall underneath 1 million gadgets in 2025, until there may be an peculiar unfavourable building.
Emphasizing that the rustic recently has an overly outdated car park and that its rejuvenation is of serious significance, Bozkurt said that the rejuvenation of this car park is of serious significance in the case of visitors protection, surroundings and financial contribution somewhat than new car gross sales.
Awards got in 21 classes on the rite.
A complete of 21 awards got on the night time within the “gross sales” and “communique” classes.
Within the “Conversation Awards” class, nominees in public classes are: “TV App of the 12 months”, “Mag App of the 12 months”, “Virtual Revel in App of the 12 months”, “Social Media App of the 12 months”, “Newspaper App of the 12 months”, “Radio App of the 12 months”, ODMD attempted to be a few of the best 5 within the “Out of doors Utility” and “Sponsorship Utility of the 12 months” classes with the votes given on Gladiator’s website online.
The initiatives that make it to the highest 5 by means of public vote and all candidate works within the “Sustainability Mission of the 12 months”, “PR/Tournament Utility of the 12 months”, “Social Duty Mission of the 12 months” and “Built-in Conversation Marketing campaign of the 12 months” classes that don’t seem to be open to public vote also are contributors of the jury. It was once evaluated by means of and voted reside on the rite.
This 12 months, the “Press Release of the 12 months” award was once decided by means of representatives of the automobile press. The candidate manufacturers within the class, the place contributors of the click evaluated the take a look at drives or promotional occasions of the manufacturers and fashions they attended in 2024, had been voted throughout the machine.
Gecede sahibinden.com additionally introduced awards to the most well liked manufacturers and fashions throughout the segments, in step with 2024 second-hand car commercial information. The Particular Jury Award was once additionally awarded on the night time.
Within the “Gross sales Awards” class, “Quickest Rising Gentle Business Automobile Emblem”, “Quickest Rising Automotive Emblem”, “Highest Promoting Gentle Business Automobile Fashion”, “Highest Promoting Automotive Fashion”, “Highest Promoting Gentle Business Automobile Emblem” The winners within the “Highest Promoting Automotive Emblem” and “Highest Promoting Automotive and Gentle Business Automobile Emblem” classes had been decided according to the result of annual gross sales figures recorded within the ODMD database.
Firms that received awards in all classes additionally had the correct to make use of the emblems ready concurrently with the awards and licensed by means of ODMD for 12 months.
The best participation was once within the “Social Media Utility of the 12 months” class
Whilst the participation of ODMD member manufacturers within the communique classes was once intense, the best pastime was once within the “Social Media Utility of the 12 months” class with 17 nominated works.
16 applicants within the “PR/Tournament Utility” class and 12 applicants within the “Out of doors Utility” class took phase within the find out about. This 12 months, a complete of 114 nominated works competed to obtain awards in all classes.
On this context, within the “Gross sales Awards” class, KG Mobility (Ssangyong), “Quickest Rising Gentle Business Automobile Emblem” and “Quickest Rising Automotive Emblem”, Ford Transit, “Highest Promoting Gentle Business Automobile Fashion”, Fiat Egea, “Highest Highest Promoting Automotive Fashion”, Ford, “Highest Promoting Gentle Business Automobile Emblem”, Renault, “Highest Promoting Automotive Emblem”, Fiat, “Highest Promoting Automotive and Gentle Business Automobile Emblem” received the award.
On the rite, 14 awards got to their winners within the “Conversation Awards” class.
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