Netflix got ahead of Disney+ and launched a $6.99 “basic plan with ads” subscription

It will be available in 12 countries from November 10.
The company that distributes movies and television series over the Internet Netflix announced this Thursday that starting next November 10 it will launch a subscription for 5.49 euros ($6.99) with advertising.

This is the “Basic with ads” plan, which will be available in 12 countries: Germany, Australia, Brazil, Canada, South Korea, Spain, the United States, France, Italy, Japan, Mexico and the United Kingdom, according to the spokesperson. of Netflix Greg Peters in a telematic press conference. It will arrive in Spain on November 10 at 5:00 p.m. (3:00 p.m. GMT).

On November 1 it will be available in Canada and Mexico; on November 3, to the United States, Brazil, the United Kingdom, France, Italy, Germany, Australia, South Korea and Japan.

As detailed, this new plan will offer all the functions of the basic Netflix plan, although with some differences: there will be an average of 4-5 minutes of ads per hour as well as a limited number of movies and series not available due to licensing restrictions in the ones the company is working on.

The company spokesperson also emphasized the “magnificent opportunity” it represents for advertising advertisers “by being able to reach a diverse audience – including younger viewers, who increasingly watch less traditional television – in an optimal environment to watch ads.” in high definition.

Advertisers will be able to prevent their advertising from appearing in content that could be incompatible with their brand, in the case of sex, nudity or explicit violence.

In mid-July, Netflix announced a partnership with Microsoft to develop its new low-cost ad-inclusive subscription modality revealed in April.

The decision to create a new low-cost subscription plan comes after a loss of competitiveness by Netflix in the streaming platform market that has translated into a slowdown in the company’s growth rate and led to a notable reduction of its workforce.

Netflix lost almost a million subscribers (970,000 accounts) during the second quarter of the year, a period in which it obtained net profits of 1,441 million dollars, the company revealed in its latest results report published on July 19.

The company emphasizes that the transition from traditional television to streaming is increasingly faster: “Not in vain, in the United States it has surpassed free-to-air and cable television.”

«We are sure that, now that Netflix is ​​available from 5.49 euros per month, we have a price and a plan for every fan. While this is just the beginning, there has been tremendous interest from both consumers and the advertising community, and we couldn’t be happier about everything to come. As we learn and improve, we will launch this plan in more countries,” he insisted.

Last August The Walt Disney Company also announced that later this year its most popular streaming platform, Disney+, will offer an ad-supported plan and another ad-free option at a higher price in the United States.

EFE

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