Surprising turnaround in a personal conversation, start-up & foundation magazine together highlight innovative snacks and highlight practiced sustainability
Vienna (OTS) – At the end of February the foundation magazine oekoreich.com published extensive research into the “Neoh” snacks, which also caused quite a stir in the media. Based on the information available, “maximum lack of transparency“ attested, the start-up reacted sniffily. Now there was a personal conversation between the “Neoh” founders and oekoreich-Speaker Sebastian Bohrn Mena.
Some misunderstandings were cleared up and the company’s true transparency offensive makes things appear in a different light. Suddenly “Neoh” turns out to be a sustainable pioneer, not to mention the innovative sugar substitute formula. In order to avoid future false impressions, the FAQs on the homepage, among other things, have been adapted.
Summary: The good guys should report more aggressively
After the clarifying conversation, “Neoh” and “oekoreich” are now looking forward. CEO Manuel Zeller: “We actually only want to talk about the things that make us unique and not make a big deal about everything. Of course the milk comes from Austria and our raw materials have certificates. But that’s not something we brag about; for us, innovation in sugar replacement is our priority.
oekoreich-Editor Sebastian Bohrn Mena sums up: “Especially the good ones, including “Neoh”, have to tell their story even more aggressively. Unfortunately, we are used to so much negativity from corporations that we are tempted to assume the worst when there is a lack of transparency. But as this case shows, sometimes it just takes extra care. And we should appreciate that more“.
You can now read everything else that came out of the conversation between “Neoh” and “oekoreich” exclusively on oekoreich.com.
Questions & Contact:
Initiative oekoreich, initiative@oekoreich.com, +436607038864
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