Peruvians plan to spend S/550 on parties driven by bonuses, Copa América and trips outside the capital
With the arrival of julio and the celebration of Copa America 2024Peruvians are ready to spend an average of S/550 on purchases during the National Holidaysaccording to projections of the sector retail. This year, the market anticipates an 8% increase in sales, exceeding pre-pandemic levels.
Leslie Passalacquapresident of the Retail and Distribution Guild of the Lima Chamber of Commerce (CCL)stressed that sporting events such as the Copa América will play a crucial role in boosting consumption and boosting retail sales. This trend was also observed during the recent European Championship.
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The Fiestas Patrias campaign is expected to boost demand not only for electronic and sports products, but also for food, beverages and digital services. The preference for online platforms for making purchases has increased significantly, with a sharp increase in the demand for online shopping services. deliveryespecially during large sporting events.
In terms of figures, it is projected that the sector retail will achieve sales greater than S/3,800 millionmarking a growth of 8 % compared to the previous year and exceeding pre-pandemic levels. According to Passalacqua, the most in-demand products during these festivities will include food and beverages, household items, fashion with garments alluding to the national bicolor, technology (such as televisions, smartphones and tablets), as well as entertainment, with a notable activation in the demand for travel, circuses and recreational activities.
To maximize the shopping experience, companies are urged to strengthen their digital presence, as a significant increase in online purchases is anticipated following the conclusion of the Copa América on July 14. Furthermore, events such as Cyber Wow y los Cyber Days, scheduled for July 22-25 by the CCL, promise to further boost the e-commerce and tourism services sector.
As for the busiest shopping centers, it is expected that Jockey Plaza, Plaza San Miguel, Megaplaza, Plaza Norte and Mall del Sur are the main destinations due to their ability to offer a comprehensive experience that combines shopping, entertainment, gastronomy and socialization.
With the combination of rewards, sporting events and festivities, July is presented as a highly dynamic month for the Peruvian retail market, marking a key period for economic growth and the satisfaction of various consumer needs.
#National #Holidays #Razón
2024-06-27 23:48:32