Morocco brings new locations nearer to French guests…vacationer wealth and equivalent promotion

Tourism stakeholders stated that the Moroccan Nationwide Vacationer Place of job’s collection of the areas of Fez-Meknes and Dakhla-Oued Eddahab as visitors of honor on the Moroccan area on the Paris World Tourism Truthful “additional consolidates the ‘Morocco’ tourism emblem, with all its regional {qualifications} and wealthy providing, which facilitates the consolidation of its positioning within the world context, in line with the strategic goals set through Morocco to create a various providing.”

Audio system with revel in within the tourism sector commented at the two areas’ “consultant” standing throughout the task arranged throughout the length from September 17 to 19, 2024 within the French capital, taking into consideration it “a continuation of accomplishing equivalent promotion between the quite a lot of areas, with out strengthening a standard vacation spot as the rustic’s first vacationer vacation spot,” noting that “the facility to succeed in the goals of the strategic roadmap for tourism calls for making an investment in all of the tourism heritage to be had at the nationwide territory.”

“Just right possible choices”

Hamid Ben Taher, President of the Nationwide Confederation of Tourism, identified that “diversifying the nationwide be offering is an incentive and acceleration to succeed in the objectives we have now set and outlined at 17.5 million vacationers through 2026, then 26 million through 2030,” highlighting that “the Moroccan presence every time puts a area as a visitor of honor; and in one of the crucial classes it was once the Draa-Tafilalet area, and that is in an effort to marketplace the entirety that Morocco has to supply for the advantage of the French vacationer and others.”

“The paintings that has been accomplished in relation to aviation comprises all areas, which calls for diversifying the promotion of the entirety that every Moroccan area, in line with its {qualifications}, can be offering to the customer,” Ben Taher stated in his remark to Hespress, additionally pointing to “the significance of strengthening partnerships to boost up the tempo of construction and qualify the Moroccan be offering.” He added: “This technique is on the middle of the roadmap for the tourism sector, at the side of different demanding situations.”

The President of the Nationwide Tourism Confederation said that “having two areas as visitors of honor in an match attended through quite a lot of world tourism actors unearths to others new areas that cause them to really feel the variety of the Moroccan tourism be offering,” noting that “opting for France to start out this step is vital as a result of it’s the first overseas marketplace that consumes the nationwide product, and subsequently it’s herbal for it to marketplace to areas instead of the normal ones in order that they get their percentage of promotion and advertising, and in order that they in flip turn into promising and exemplary locations.”

“Vacationer richness”

Saleh Wahli, a tourism activist, thought to be the number of the 2 locations as a consecration of the richness of the tourism scene, “as a result of Morocco does now not handiest have Marrakesh, this vacation spot has exhausted all of the advertising which may be allotted to it and has in fact turn into an international vacation spot identified across the world,” taking into consideration that “giving the chance to different areas to get pleasure from the incoming vacationers thru promotion will give a contribution to expanding the collection of guests, as each and every vacationer in search of one thing reveals it someplace.”

Wahli, who’s the top of the regional affiliation of vacationer guides in Marrakech-Safi, said that “democratizing tourism and developing equivalent alternatives between areas supplies answers in any respect ranges of construction, tourism, financial, social, cultural and environmental; advertising any vacation spot can handiest be accomplished after qualifying it and stimulating all its herbal sources and what guy has installed it to stay tempo with this dynamism that the nationwide tourism providing is experiencing.”

The spokesperson stressed out to Hespress that “qualifying different locations is a revival for them and creates further activity alternatives in them; particularly since every area has its personal benefits and traits in relation to call for for tourism,” highlighting that “Morocco’s belongings permit it in an effort to solution the quite a lot of questions that the questioner poses on his exploratory commute, and because of this all areas in Morocco want the similar level of promoting to be a key participant throughout the tourism providing.”