Mexico loses attractiveness for the US; Asia increases Tourism

In it first two months of the yearhe volume of American tourists what they preferred travel to Mexico by air only reported a growth of 8.1% compared to the same period last year. However, Destinations like the Caribbean showed an increase of 12.5%. Asia of 30.6%, Central America 25% and South America 12.7%. Even Canada had an increase of 15.1%.

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Mexico has become less attractive to tourists from the United States who are opting for other destinations. Asia and Central America are gaining ground in the choice of destination that travelers from the neighboring country decide to visit. The strong growth of tourism to Asian countries is due, at least in part, to the fact that it was not until recently that these destinations were reopened and therefore the bases of comparison are small and there is also a repressed demand for traveling to the same countries. ” indicates an analysis of Gemes Consultores.

TOURISTS FROM THE US REDUCE THEIR ENTRY INTO THE COUNTRY

The company detailed that, although Mexico continues as the main country to which Americans travelwith 2.4 million tourists and with a reported growth for the first two months of 8.1%, the country participation in it outbound tourism by air of the United States decreased from 26.5%which it had in the first two months of 2023, to 25.6% in the same period, that is, -0.9 percentage points.

Canada and the Caribbean gained ground in the travel preferences of tourists from the United States by registering 0.1 percentage points more in both cases. It should be noted that American tourists are beginning to diversify their choice destinations by increasing the participation of countries from the rest of the world by 1.6 percentage points, going from 31.2% during the first two months of 2023 to 32.8% in the same period of 2024. It is “It is expected that the country will lose even more its participation in one of the most important tourist markets in the world,” warns the consulting firm.

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