Mexicans, open to circular fashion

Cecilia Ollero, country manager of GoTrendiertrading platform circular fashionpointed out that the Mexicans are increasingly open to purchasing second-hand clothingproof of this is the alliance that they have just closed with Liverpoola chain of department stores where they will have a space to offer and accept second-hand fashion.

I think that the alliance with Liverpool will help us bring second-hand clothing or circular fashion to an audience that has not yet been encouraged to use the platform, seeing that the garments are in good condition, that you can try them on, touch them, “That helps encourage people to consume circular fashion for the first time,” he stated.

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And, according to GoTrendier datait is estimated that the Second-hand clothing will grow three times faster than the global clothing market in general, since consumers they’re changing.

Faced with such expectations, Ollero anticipated that This year will be positive in growth for GoTrendier: “We hope to grow 30% compared to last year, this year has started very strong, we had a launch for the men’s category in February, also to reach more and more people and in this case the male audience.”

In addition, the firm continues working on different strategies to expand the penetration of this business modelthrough which users advertise products on the platform for sale.

We consider this model to be key to sustainable fashion. In 2023 we made several changes to the platform that will allow us to continue growing; With this model we had an environmental impact of 3 thousand flights to Madrid-Barcelona; At the level of transactions we also did 3,500 a day and currently we have more than 25 million publications on the platform,” he revealed.

At the moment, GoTrendier has five million registered users on its platform in our country, where the search for second hand fashion is gaining followers.

SUSTAINABLE FASHION

GoTrendier has just opened a physical sustainable fashion store in Liverpool from Polanco, this with the aim of promoting circular fashion, with the support of the department store. The concept opened earlier this month and had 800 garments on displaywhich have already begun to rotate.

On the other hand, people interested in the concept will be able to bring a maximum of 10 items of clothing to sell on this new site, since the physical store will have new inventory every day.

Likewise, participants will have the opportunity to know the amount of water and resources they are saving by giving a chance to a article secondhand.

Ollero mentioned that at this moment they have products of different prices, “on the platform there is actually everything, here in Liverpool we will accept any garment in good condition, but we have several brands, of course there will also be more premium brands.”

He highlighted that There are products from 50 pesos to bags of 13 thousand pesos“We have everything, bags, shoes, skirts, sportswear, hats,” he concluded.

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