Mayor Carter’s Milei-style performance to call Matthei to the primaries

Mayor Carter burst onto the presidential scene, claiming he would beat Evelyn Matthei. Although it seems difficult for him to enter a primary in the sector, his unpredictable and performative style, which brings him closer to the extreme right, could be enough to stress the traditional right.


  • Dispute of narratives: Mayor Carter adopted a strategy comparable to that of Argentine President Javier Milei, focusing on meritocracy and the rejection of traditional politics, appealing to Chile’s working middle class.
  • Municipal success: Carter highlights his management in La Florida, describing it as a reflection of Chile in miniature, and uses his success at the municipal level to strengthen his profile as a possible presidential candidate.
  • Appeal to the middle class: According to Cristian Leporati, Carter can effectively appeal to the middle class and merit, positioning himself as a successful politician and exemplary citizen, which reinforces his credible and far-right discourse.
  • Impact in Chile Vamos: Carter could increase competitiveness within the right, especially in a primary with Chile Vamos, due to his non-elitist origin and his ability to attract voters looking for alternatives outside the establishment.
  • Electoral challenges: Tomás Duval points out two main challenges for Carter: ensuring the victory of his favorite in October and improving his public perception as a presidential candidate, since he currently has a low presence in polls, scoring only 2% in Cadem and not scoring in Criteria.

Read the full note here.

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