LinkedIn introduces ‘Live Event Ads’

New Delhi: Professional networking platform LinkedIn on Thursday introduced ‘Live Event Ads’, a new global ad format that will help companies drive event registrations, build brand awareness and drive measurable results from event investments. According to LinkedIn data, the number of professionals viewing events on the platform has increased by 34 percent (year-on-year)
Google will charge for its AI-powered search: What to expect To enable companies to reach the right people, the company is testing live event ads that show them before, during, and after their live event takes place. Will allow to propagate. , “With the introduction of live event ads, brands can share their live events with the right people, nurture an online community and engage with decision makers,” Matt Tindale, head of enterprise solutions for APAC, said in a statement. Can build your brand.”
Karan Arora, VP and Head SCM, Swiggy Instamart, resigns “This ad format provides an opportunity for brands to create an authentic, two-way dialogue with the audience, increasing trust and reputation,” he said. In addition to live event ads, LinkedIn said it is also introducing new ad offerings and measurement tools to help brands make an impact in a competitive environment. New ad offerings include LinkedIn CTV, Sponsored Articles, and Dynamic UTM.

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2024-04-04 15:54:58

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