LG Electronics dazzles in Abu Dhabi

She announced LG Electronics Company The LG Middle East and Africa 2024 exhibition, which was organized at the Conrad Abu Dhabi Etihad Towers Hotel in Abu Dhabi, United Arab Emirates, received more than 500 guests who were able to benefit from the experience of all the new innovations of “LG Electronics”, which will be launched in Region.

The organizers stressed that “the LG exhibition, which returned after the success it achieved last year, created a common platform to discover unique customer-focused innovations, and reaffirmed the company’s vision to provide innovative products to the market that enhance the overall customer experience.”

In this context, ML Huan Lee, General Manager of LG in the Middle East and Africa, said: “We achieved amazing success when we organized a new event from the LG Showcase MEA last year, and we are proud to achieve the same success.” this year”.

ML Hwan Lee added: “It is a great pleasure to present our latest innovations and give us the opportunity to discover the presentations. We are happy to see the love and appreciation for each product and we look forward to presenting more in this region,” pointing out that “this event is a platform to present, not only our products.” ; But we also interact with our customers. “This event serves as a working platform to network our business partners and strengthen relationships, which is another essential element of our work.”

It is noteworthy that “this distinguished event also hosted several exhibition spaces, where LG Electronics products were presented within an ideal usage scenario, and this included a hero area with the 97-inch LG SIGNATURE WIRELESS OLED M, which is the first consumer TV in the world with Zero Connect technology that… It allows 4K video and audio transmission, wirelessly at 120 Hz.”

During the same occasion, “LG’s innovative StanbyME Go was showcased, a 27-inch FHD smart screen that comes in the form of a carrying case with a built-in three-hour battery that allows for absolute portability and makes it an ideal companion for outdoor use, such as picnics and barbecues.”

The organizers of the exhibition were keen to highlight “LG Electronics’ latest processor and software innovations with the new α (Alpha) 11 processor that will be used in flagship TVs and the latest WebOS respectively.” The α (Alpha) 11 processor will also be actively used in flagship TVs for powerful AI functions that enhance the visual experience, while the new WebOS offers a redesigned home screen with wider title cards. The new WebOS will expand to 300 TV brands and 3,500 content partners, including… This includes local partners, and will see a 20-fold increase in active users in the Middle East and Africa region.”

A statement about the LG Middle East and Africa 2024 exhibition explained, “An area in the exhibition was dedicated to audio-visual products, including the latest XBOOM speakers that provide big, bold sound with powerful bass. These include the LG XBOOM XL9T, the most powerful party speaker in its class, and its smaller variant, LG’s Dynamic Pixel Lighting that provides active patterns, visual EQ or even personalities; Making it the perfect accessory for entertaining with friends or a party staple.”

LG CineBeam Q, LG’s long-awaited, stylish and smallest 4K portable projector, was one of the main attractions at the show. Not only does this powerful 4K laser projector deliver stunning picture quality; “It also offers a range of streaming features, while its simple design fits into any interior design style.”

Meanwhile, the IT Zone showcased the latest range of LG UltraGear OLED gaming monitors, including the new 32GS95UE, the world’s first VESA Dual Mode certified gaming monitor, as well as the LG MyView Smart Monitor, which is indispensable for productivity and entertainment. “.

Moreover, LG Electronics introduced “LG MAGNIT Display (Model LSAL006), a stunning 4K Micro LED display (3840 x 2160), which delivers unparalleled picture quality thanks to the brilliance of Micro LED technology, and is ideal for personal and professional use. For retail marketing, LG provided transparent OLED displays that were highlighted in the LG Café experience area.”

The exhibition area also included a space dedicated to home appliances, including washing machines and air conditioning solutions, in addition to the brand’s “high-end integrated solutions.”

In the aforementioned area, the “MoodUP™ Refrigerator” was displayed, which adds a unique character to any home kitchen with the utmost degree of customization by allowing users to choose from 22 colors for the upper door panel and 19 colors for the lower panel. In addition to its visual aesthetics, the new LG MoodUPTM refrigerator features three doors. LED and a transparent fourth door.”

Also on display was “LG’s Complete Kitchen Collection, a unique line that includes an InstaView™ oven, QuadWash™ dishwasher, bottom-freezer refrigerator, and microwave, making it easier for customers to build an all-in-one experience powered by LG Electronics.”

During the same demonstration, “residential air conditioning units were displayed, such as the ARTCOOL collection that features the LG DUAL Inverter Compressor™, an essential component that provides powerful cooling without affecting efficiency.” “LG’s new WashTower™ Compact laundry solution, which focuses on efficiency and space by combining the washer and dryer with an integrated control panel and advanced artificial intelligence technology in one unit with a capacity of 13 kilograms for the washing machine and 10 kilograms for the dryer, was also displayed.”

It is noted that “LG Electronics Company It has also created ‘lifestyle’ areas with a range of suitable products. This included a ThinQ-powered home setup, a stylish café setup, and a camping setup.”