KB Financial Group’s Commitment to Bring KB Bank Up to Class

JAKARTA – The commitment of KB Financial Group (KBFG) has succeeded in bringing KB Bank to the next level. KB Bank is part of KBFG which is the largest financial entity from South Korea with total assets reaching IDR 14,040 trillion, so it is hoped that it can strengthen the image and identity of KB Bank in Indonesia.

Now KB Bank has transformed after rebranding the brand name and bank logo from Bank KB Bukopin to KB Bank which is effective as of Sunday, March 3 2024.

This change also completes the Company’s transformation journey since 2021, continuing to develop and strengthening its position as a leading and trusted banking entity in Indonesia.

“To show the Indonesian people and customers that we have carried out many transformations for better service, KB Bank has made many changes,” said President Director of KB Bank, Tom (Woo Yeul) Lee.

He said the new identity reflects the values, vision and commitment to providing the best service to customers.

“We are confident that this name change will further increase customer trust while strengthening the KB brand as a leading, trusted and loved bank by the Indonesian people,” he said.

The change of brand name and logo to KB Bank is part of the Company’s strategy which aims to strengthen branding, as well as combining Korea Best with Indonesian excellence, adhering to transparency, trust and integrity, so that it becomes a reliable partner for solutions to banking service needs in Indonesia.

_{Rebranding Ceremony which marked the change of brand name and logo to KB Bank. (Photo: Okezone doc)}

As is known, KBFG through KB Kookmin Bank has become the controlling shareholder of KB Bank since 2020.

KB Bank began an era of transformation in 2021 by integrating a number of the best elements from South Korean and Indonesian banking practices.

KBFG also shows a continued commitment to innovation and growth of KB Bank. This is proven by achieving a number of significant progress in its transformation journey.