The Colombian artist, turned into a global icon of Latin music, Karol G, joins legends like The Rolling Stones by designing an exclusive t-shirt for FC Barcelona.
The reggaetonera’s iconic barbed wire heart will adorn the FC Barcelona Femenino shirt in its match against Villarreal Femenino on April 13. The men’s team will also wear it in the classic against Real Madrid on April 21.
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“The heart symbol represents what became the ‘Bichota’ style, a time in my life where I found strength, resilience and support,” expressed the singer about this collaboration. “Thanks to Spotify and FC Barcelona, seeing it on the front of a shirt that inspires so much of that same energy is really meaningful.”
The limited edition jersey and new collection of merchandise will be available to fans starting April 12 at 9:15 am CEST (2:15 am Colombia time) at the FC Barcelona Store.
Inspired by the year the club was founded, there will only be 1,899 exclusive jerseys. In addition, for the most fans, the site will offer a special collection of 22 jerseys signed by the 11 starting players of the men’s and women’s teams.
Spotify, FC Barcelona and Karol G will also launch a limited edition collection that includes t-shirts, sweatshirts, scarves, hats and water bottles. This merchandise will be available starting today at KarolGmusic.com.
“This jersey exchange with the singer celebrates those who change the game, overcome barriers and leave a legacy for the next generation to express themselves on and off the field, and the stage,” said Marc Hazan, Vice President of Partnerships and Marketing at Spotify.
“We are very proud to celebrate Karol G’s incredible success through the iconic Barça shirt. Her music inspires a unique passion similar to that of the football club and it is incredible to unite the two. As the biggest Latin artist on Spotify and a pioneer in her field, we knew that she was a perfect teammate for FC Barcelona”, Hazan added.
Juli Guiu, vice president of marketing at FC Barcelona, said: “This collaboration is a very special moment for the entire club. Music and football form an incredible connection and bond for our players and our fans and this marks another exciting chapter in our partnership with Spotify.”
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FC Barcelona will also share a special edition of the popular Barça Matchday playlist on Spotify with thematic songs to motivate players and fans in the moments before the match, including music by Karol G.
This historic collaboration between Karol G, Spotify and FC Barcelona is an example of the power of music and sport to unite people and celebrate passion. The exclusive jersey and merchandise collection is sure to be coveted by fans around the world.
2024-04-12 17:55:38
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