Kapital Bank has announced its results for 2022. Ramil Imamov, General Director of the Retail Department of Kapital Bank, informed about this in his interview. Ramil Imamov, talking about the numbers, statistical indicators and the implementation status of the bank’s strategic goals for 2020-2023, emphasized how important strategic planning is for the bank’s development and maintaining its leadership.
“One of our main retail goals in the 2020-2023 strategic period was to maintain and develop market leadership. During the past 2 years, we have confidently continued our way in this field. Currently, our cash loan portfolio is 1.4 billion manats, and our credit card portfolio is about 420 million manats. Also, our overall market share for consumer loans is about 35%. In parallel with this, the development of the card business is also being successfully continued. There has been a sharp increase in the number of debit card sales, and now we have more than 1.6 million debit cards in the market. Our total turnover target for Birbank cards for the end of 2022 is 2 billion manats, and we have already reached this figure. Our Birbank cards are also in the leading position in the installment card market. So, we currently have more than 400,000 installment card customers, whose total installment turnover is more than 300 million manats. This means 82% of the total installment market share. Currently, the number of our general service partners is more than 20,000. In parallel with the development of the card business, the growth of the acquiring business is also observed. Thus, currently Kapital Bank has more than 15,000 POS-terminals, about 1,000 e-commerce and more than 4,000 Mobile-POS customers,” said Ramil Imamov.
In recent years, expansion of mortgage lending and support to micro-businesses are considered priority areas in the banking sector of Azerbaijan. Our interviewer talked about the bank’s successes in this field. “Mortgage business is one of the main areas of development for Kapital Bank in recent years. One of the goals set during the strategic period was to have a large market share in the mortgage portfolio and to provide flexible service for customers. High results have been achieved in a short period of time for mortgages, and we offer 4 types of mortgage loans to clients. Currently, our mortgage portfolio is more than 400 million manats. I should also mention that when our customers apply to the bank for a mortgage through various channels, the loan amount and initial conditions (amount, monthly payment, etc.) are calculated and presented by our scoring model. Also, in this strategic period, a new business area that we established was micro business. During the past 2 years, various types of banking products and services were created for micro segment customers. Among them, I would like to mention online lending, which is currently implemented only by Kapital Bank. Distance lending has been positively received and appreciated by our micro business customers. Our current main loan portfolio for micro-business loans is 76 million manats and this indicator is growing rapidly,” said the bank official.
As the pandemic has affected the rules of doing business in Azerbaijan as well as all over the world, it has increased interest in online services and digitalization among consumers. I wonder how these trends have affected the banking sector? Ramil Imamov made a statement on this topic and touched on statistical indicators. “There is an increase in the indicators of credit and card sales through online channels. Thus, 60% of the bank’s total sales are accounted for by online channels. The indicators in the number of users of Birbank digital bank are also growing at a high pace. Currently, more than 5.4 million users have downloaded Birbank, of which more than 2 million are active users. Let me note that active users have an average of 9 transactions per month.
Also, in this strategic period, increasing the quality of customer service is one of the areas of focus. Thus, Kapital Bank, which has the largest branch network in the country, pays special attention to the optimization of the branch network and the opening of new service points. This year alone, 9 new service points in Baku city and 2 new service points in the regions were put into use. The resources of the call center and online customer service areas have also been increased. Our bank passed the international certification for increasing customer satisfaction, responding to incoming customer requests and resolving customer complaints, and obtained the ISO 10002:2018 certificate. Of course, these measures should continue without interruption. Since the number of clients served by the bank both digitally and through branches is large, work towards more effective processing of incoming requests should be done on a permanent basis and should always be a high priority,” said the General Director of Retail Sales Department of Kapital Bank.
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