Within the twenty first century, other tendencies are noticed on this planet media and they’re in numerous instructions. New dispositions are recognized within the media, each associated with content material, technological inventions, and control of media establishments. In fact, those tendencies also are noticed within the Azerbaijani media, which is a part of the arena media gadget. So how are those tendencies used? What are the issues and the right way to clear up them?
Tendencies…
To begin with, let’s notice that the phrase pattern manner “innovation”, “at the time table”, “at the time table for a definite time period”. However amongst them, the closing expression is nearer to the trendy that means of the phrase pattern. On this regard, tendencies are divided into a number of teams consistent with the period in their presence at the time table:
1. Maqatrent;
2. Macrotrend;
3. Mikrotrend;
4. Alttrend;
5. Fashionable social media.
The teams mirrored within the classification are looked after consistent with the lower within the period of the time table.
Whilst media tendencies are related, they’re necessary to check as a result of they require a brand new solution to media organizations and merchandise.
New tendencies in global journalism have an effect on the rustic’s media each creatively and technologically. It’s infrequently not possible to avoid the ones tendencies. Such tendencies in most cases require new wisdom and abilities from reporters and media staff. Proceeding the task with out being attentive to the ones wisdom and abilities ends up in now not having the ability to take a spot within the world media surroundings.
Are we able to stay alongside of generation…
To stay alongside of the tendencies, you wish to have to stay alongside of the generation. The subject of software of contemporary generation in journalism presentations how unexpectedly growing media and data fields are converting with new realities. Technological inventions have had a profound have an effect on at the processes of manufacturing, distribution and intake of journalism. In fashionable instances, the applying of generation building to more than a few fields, the have an effect on of ICT on journalism ends up in the emergence of recent journalistic instructions. “Web journalism” (social media, citizen journalism, company media), “Robotic journalism”, “Journalism in response to synthetic intelligence applied sciences”, and so forth. generation has penetrated all spaces of existence, together with journalism.
Right through historical past, the improvement of generation has created prerequisites for the evolution of journalism. The tips and commercial revolutions performed a big position within the building of journalism.
In a global ruled by way of conventional print and tv journalism for years, the affect and affect of virtual media has grown unexpectedly with the unfold of the Web. On-line platforms have enabled reporters to ship information sooner and to a much broader target market. Thru blogs, information websites and social media, journalism has change into obtainable and operational. Even non-public folks now play an energetic position in shaping and disseminating information via bloggers and citizen reporters.
Synthetic intelligence in journalism…
These days, synthetic intelligence corporations reminiscent of “Automatic Insights”, “Narrative Science” or “Yseop” increase algorithms, chatbots, automatic reporting techniques and ship them to information organizations around the globe. Synthetic intelligence (AI) applied sciences come with automatic content material introduction in journalism, “knowledge mining”, information distribution, optimization, number of headlines for information, preparation of questions for interviews, and so forth. utilized in fixing issues.
The benefits that synthetic intelligence applied sciences can provide when the use of them in Azerbaijani media:
Comparing the clarity and complexity degree of texts;
Comparative research of the phrases used within the texts;
Detection of vulgar phrases in texts;
Figuring out whether or not the texts include state secrets and techniques or army secrets and techniques;
Detection of plagiarism within the textual content;
Device translation;
Automated abstracting;
Classification of the textual content consistent with the subject;
Figuring out the writer by way of inspecting the writing taste.
Social media platforms…
“Large Information” and knowledge analytics have had a profound have an effect on on journalism. Thru this generation, massive volumes of information can also be analyzed and extra correct and informative analyzes of more than a few social, political and financial problems can also be offered. Thru knowledge journalism, reporters ship advanced news to readers in a visible and interactive layout. Information graphs, maps and interactive content material make information extra comprehensible and fascinating.
The popular use of cellular units has freed journalism from transportable media. Now everybody can movie occasions, make stories and proportion them on social media anytime and any place with their smartphone. This has resulted in the upward push of citizen journalism, as other folks proportion and broadcast information from their surroundings in actual time. That is each a possibility and a problem for reporters, because it turns into tougher to verify the accuracy of data and the specter of pretend information.
Social media platforms have change into one of the vital primary channels of stories distribution and intake. Thru those platforms, reporters ship information without delay to readers and determine extra interactive relationships with them. On the identical time, social media platforms be offering new advertising and marketing and branding alternatives for reporters.
With the improvement of generation, multimedia gear and digital fact (VR) started to be broadly utilized in journalism. Along with conventional textual content and photographs, reporters can now provide information with movies, podcasts, interactive graphics, or even VR. Thru VR, readers revel in the sensation of being within the middle of occasions, as an example, getting first-hand impressions of conflict zones or local weather exchange.
Drones be offering a brand new viewpoint in journalism. Drones supply reporters with photos from bad or hard-to-reach puts, particularly right through herbal screw ups, wars or protests. This generation lets in developing extra complete and efficient visible fabrics.
In March 2024, Deloitte Insights performed a survey amongst other generations. In keeping with the result of the survey, 30% of younger shoppers stated that fabrics ready by way of synthetic intelligence could be extra attention-grabbing.
Determine 1. Result of a survey performed by way of Deloitte insights
New applied sciences and moral problems…
In a cross-age survey, 70% of respondents stated they’d quite watch a TV display or film written by way of a human than one written by way of a generative synthetic intelligence. 42% stated they consider generative AI and people can paintings in combination to supply entertaining content material. And 22% consider that generative synthetic intelligence can write much more attention-grabbing TV presentations and flicks than people. New generations are main the way in which in the use of new applied sciences: 18% of those generations say they use generative AI to create photographs, and 25% say they use AI to create textual content. Older generations lag at the back of those signs.
The speedy building of generation has additionally created new moral issues for reporters. The speedy unfold of pretend information, knowledge manipulation, and the safety of private knowledge are an issue of great debate. Reporters and media shops have to make use of new methods and applied sciences to struggle those threats.
Trendy applied sciences have radically modified journalism and this procedure continues. New applied sciences permit reporters to collect news sooner and extra as it should be, and provide it in more practical techniques. On the other hand, on the identical time, those inventions pose new demanding situations for reporters relating to ethics, safety and professionalism. Within the technology of speedy building of generation, the undertaking of journalism is to conform to the adjustments and supply dependable news to the readers. With the improvement of generation, the way forward for journalism will take a extra interactive, information-oriented and reliability-oriented shape.
Subjects of passion to the target market…
When speaking concerning the tendencies in global journalism, in fact, it is vital to discuss the subjects, content material problems and tendencies on this path which are extra attention-grabbing to the target market. Since the journalism of the trendy technology is totally other from the journalism of the 20 th century, and those variations are step by step expanding. Regardless of how solid the idea that of style is in conventional media, with the emergence of recent media, there were adjustments and inventions in all fields of journalism, and genres have now not been unaffected. Because of those processes, we will divide journalism genres into two teams: conventional genres and new media genres.
After we say conventional journalism genres, because the title suggests, we imply the genres we meet in radio, tv and press, which we name conventional media. Since those genres are traditionally shaped and analyzed, sufficient literature can also be discovered about them. However there are only a few assets concerning the adjustments in genres or the rising genres after the formation of recent media. In line with our observations, we will say that particularly social media has an important position within the formation of recent media genres. Since the primary inventions, in addition to the most well liked paperwork and genres of the target market, come from social media. As an example, we will notice that the target market of the twenty first century receives news most commonly via brief movies (reels). Most of these movies have change into so rapid and popular that the time period “video-based content material” has been coined. This is, brief movies are shaped as a distinct class a number of the tendencies associated with content material. This class contains “reels” at the Instagram and TikTok social networks, and “brief movies” at the YouTube platform. On the identical time, one of the vital noticed tendencies associated with content material can also be thought to be “user-generated content material”. Right here, now not just a journalist or an worker of a media group, but in addition the consumer himself can create content material. As we discussed above, this is among the tendencies associated with the popularization of blogs and boards, particularly social media. Those tendencies we discussed also are noticed within the Azerbaijani media. However, sadly, we hardly ever come throughout knowledge research of global journalism tendencies associated with content material within the nation’s journalism. Briefly, the essence of information research is using infographics within the supply of data.
Every other pattern noticed on the subject of content material is immersive journalism. This pattern, in response to using digital fact applied sciences, may also be thought to be the results of technological inventions. The essence of this expression, which comes from the phrase “to immerse”, this means that “to dive”, is to create the impact of participation in auditroia. This is, within the information or record produced by way of this technique, the viewer can have a look at the development now not from the viewpoint selected by way of the operator, however from the viewpoint he needs on account of the chances supplied by way of cameras with 360-degree taking pictures features. Even supposing such journalistic merchandise began to be ready by way of numerous massive media organizations a couple of years in the past, there is not any such instance within the nation’s media.
What the polls say…
We will be able to notice that the issues associated with the applying of tendencies within the Azerbaijani media are led to by way of a number of causes. Particularly, more than a few tendencies in response to technological inventions within the twenty first century are principally because of the loss of technical apparatus and their top value, in addition to the loss of body of workers who’re conscious about fashionable tendencies and know fashionable generation.
The solutions to the survey we performed to check the issues of making use of tendencies within the nation’s media recommend this. So, consistent with our survey amongst reporters operating in web media organizations, 27.8% of the respondents are conscious about the query. 40.7% are partly knowledgeable, and 31.5% are uninformed.
In every other query, they’re requested to say the issues within the software of technological inventions. We additionally see from the solutions for the reason that solutions associated with loss of body of workers and kit be successful.
In line with the performed survey and our observations, we will notice that it’s conceivable to succeed in growth on this path by way of finding out media tendencies and their significance intimately, by way of expanding the choice of a professional body of workers on this path, and by way of adopting certain examples from international revel in.
Sunbul Zalova, Nursharaf Taghiyeva,
Doctoral scholars of the Journalism School of Baku State College
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