As celebrities appeared with the Stanley Cup bottle, Americans frantically rushed to get this reusable bottle. The problem is that this object, which was supposed to be an alternative to disposable plastic bottles, has become a compulsively purchased fashion accessory, available in ephemeral collections and limited series such as Fast fashion. From this point of view, the Stanley Cup misses its objective but not its turnover.
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For some time now, Americans have had their eyes only on the Stanley Cup. Initially, this reusable bottle should be environmentally friendly. But the constant release of new models and limited editions encourages its fans to purchase more regularly, pushing them towards excessive consumption that goes against the ecological qualities proposed by the manufacturer.
You may have already seen this video on TikTokTikTok (see below), filmed in a Target store in the US where a crowd rushes towards a shelf full of red or pink water bottles, even pushing each other. This video, seen almost 30 million times in the space of a few weeks, immediately aroused general dismay. But what’s so special about this bottle? At first glance, not much.
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However, this bottle, the Stanley Cup, has become the new must-have accessory for Americans. Seen in the hands of many stars (Justin Bieber, Olivia Rodrigo) or influencers, this reusable bottle equipped with a straw has sparked a frenzy on social networks. Currently, the hashtag #Stanley Cups has hundreds of millions on TikTok. It has notably been the focus of numerous videos showing people unwrapping their Christmas presents.
His followers never stop praising his merits, proudly showing off their Stanley Cup collections in different colors (to match his outfit, his nail polish, his nails or his mood). Some even go as far as adding rhinestones, spill-proof caps or labels to personalize their precious grail. There are also those who make small backpacks to carry the water bottle.
“ View this post on Instagram A post shared by STANLEY CUPS ???? (@stanley_cups_)”
This frenzy has not failed to raise some questions, especially on the environmental side. Because this bottle, which still costs about 50 dollars, should be reusable for a lifetime.
Originally the Stanley brand, created in 1913 by American physicist William Stanley Junior, was associated with workers and hikers. But in recent years, the cups have enjoyed great popularity on social networks, and in particular on TikTok, with the birth of the #watertok community — these hydration lovers were in fact accustomed to filming their preparations of flavored water in their Stanley Cup — and a well-oiled marketing policy.
“The constant release of new models and limited editions paradoxically encourages excessive consumption, which is harmful to the Planet”
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Jessica Heiges, director of the Zero Waste and Circularity project at WSP, an environmental consultancy, contacted by Wiredemphasizes that “ their impact on the environment is so great that, using them only a handful of times, they are much more harmful than a handful of disposable water bottles “. From this point of view he does not hesitate to compare the pumpkin to the pumpkin phenomenon shopping bagsits reusable bags presented as eco-friendly alternatives to plastic bags, but which have become a real ecological problem.
According to MIT researchers, a reusable bottle needs to be used ten to twenty times before it has a lower environmental impact than a plastic bottle. She adds: ” It is not possible for them to use the same bottle over and over again, and thus reach the environmental break-even point where it is more beneficial than plastic ».
There are no studies that show that using a Stanley bottle is more environmentally friendly than using a plastic bottle. In 2009, the New York Times they found that producing stainless steel bottles requires seven times more fossil fuels, emits 14 times more greenhouse gases, and requires hundreds of times more metal resources than plastic.
2024-01-19 14:48:41
#pumpkin #phenomenon #sustainable