Achieving 500,000 followers on social networks is not easy without using follower buying and selling services.
The Law project amending and supplementing a number of articles of the Advertising Law is being consulted by the Ministry of Culture, Sports and Tourism on the regulation: “A person who conveys an influential advertising product is an influential person.” according to the provisions of the Law on Consumer Protection or those who own social network accounts on cross-border platforms with a number of followers or registrations of 500,000 or more.
It is very difficult to reach 500,000 followers on social networks. Photo: Exquisite
According to experts and influencers (KOLs), having 500,000 followers on social networks is not simple without tools to influence this number.
According to Mr. Nguyen Xuan Khanh, who is working on social network support services for Facebook, TikTok, and Instagram, it is very difficult to achieve the above number of followers, unless that person has great influence and charisma on the internet. social networking platforms. Regular content creators will find it difficult to reach this number.
There is still a way to gain the number of followers easily, which is to use tools to increase the number of followers. There are currently many parties providing services, the easiest to do is on TikTok, then Facebook. However, buyers have to spend tens or even hundreds of millions of dong depending on the supplier’s commitment.
Mr. Mai Thanh Phu – who is providing social network services in Ho Chi Minh City, said that if a person is willing to spend money to buy followers, it is very easy, just a few days is enough. The possibility of content creators in Vietnam buying followers for their own purposes, such as receiving advertising, is entirely possible.
Ms. Chau Muoi, a KOL reviewing household products on social networking platforms, acknowledged: With the above regulations, depending on the number of followers, this target is difficult or not.
As a KOL on social networking platforms, especially in the technology field, Mr. Nguyen Ngoc Duy Luan finds “this regulation somewhat unreasonable” because a person’s influence on social networks cannot be measured in quantity. followers, as platforms have gone viral by content, regardless of follower count. A person with 10,000 – 50,000 followers on social networks can sometimes create more influential content than someone with 1 million followers, especially in professional fields.
Therefore, Mr. Nguyen Ngoc Duy Luan believes that evaluating influencers by number of followers is no longer reasonable. Previously, he only had 50,000 followers and was invited by brands to cooperate in advertising. According to him, a number of 10,000 – 20,000 followers would be more reasonable, otherwise this regulation will only help those who are already ‘big’ on social networking platforms, while new people will there is no way to live.