IPL 2024: The Indian Premier League recorded a viewership of 35 crore in its first 10 matches, higher than any previous edition of the tournament, including the seasons played during the COVID-19 pandemic, according to event officials. The broadcaster made the claim on Thursday. According to BARC data released by Disney Star, the total viewing time of the tournament has increased to 8028 crore minutes, which is 20 percent more than last year. “We are overwhelmed by the record-breaking viewing figures for Tata IPL 2024. Disney Star picks up the 17th season where it left off last year, and has doubled down on fan-centric initiatives leading up to the tournament Want to inspire passion and fans.” Sanjog Gupta, head of Disney Star (Sports), said in a press release.
Disney Star is broadcasting the IPL in 14 feeds in 10 languages with a special feed in Indian Sign Language for deaf, hard of hearing and visually impaired fans.
The tournament started with blockbuster viewership with 16.8 crore viewers tuning in to watch the first game of the season between Chennai Super Kings and Royal Challengers Bangalore on March 22.
The opening day also recorded 12.76 billion minutes of watch-time – the highest for any season opener, the Disney star said. Watch-time minutes is a compilation of the time spent by each viewer watching the game.
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2024-04-05 16:20:03