This 12 months, CT operates with a funds of seven.95 billion crowns, and Czech Radio ought to have revenues and bills of two.37 billion crowns. Charges for each public corporations make up nearly all of revenue. Within the Czech Republic, the payment has not modified since 2008 and within the Czech Republic since 2005.
In accordance with the proposed media amendments, within the following years the federal government might improve the charges by six p.c by decree if inflation exceeded six p.c because the final change. As well as, the proposal extends the exemption of the Czech Republic and the Czech Republic from paying VAT. Whereas new incomes will are available progressively, corporations must pay VAT instantly.
The revised proposal continues to rely on increasing the variety of payers. Newly, everybody who has any machine enabling the reception of public media, i.e. a cell phone, pill or pc, has to pay the payment. Amongst different issues, web connection suppliers should inform ČT and CRo about these customers.
For corporations, cost can be newly launched in response to the variety of workers, companies with as much as 24 folks and self-employed individuals (OSVČ) can be exempt from cost. Firms with 25 to 49 workers can pay 5 instances the payment, corporations with as much as 99 workers ten instances and, for instance, corporations with greater than 500 workers then 100 instances. Firms that hire vehicles would pay a radio payment for every automobile.
The modification additionally newly limits the notification of sponsorship of tv or radio packages to 260 hours per 12 months, which is about 85 p.c of the 2023 degree. The reason being the extreme use of sponsorship of packages in ČT. Broadcasters will even need to pay 25 p.c of the funds to the State Cultural Fund.
Industrial broadcasters additionally steered limiting sponsorship. “We see the primary downside primarily in sponsorship, as a result of it has developed at CT in a method that, in our opinion, the legislator didn’t intend on this method. Sponsoring on ČT is basically interchangeable with promoting for sponsors and viewers, and though it complies with present laws, its kind erases the unique thought of limiting the house for ČT buying and selling. The intention of the legislator was to introduce decrease limits for business messages for public service media than for personal TV. Subsequently, we suggest that CT can solely sponsor longer packages, with a footage of half-hour or extra, with a most of two sponsors, and the sponsorship message can be a most of 5 seconds in size,” mentioned Pavel Kubina, FTV Prima’s director of media affairs.
Baxa additionally agreed with representatives of the general public media to create a memorandum that can specify the general public service and outline the event of those establishments for the following 5 years.
“In the meanwhile, now we have been notified {that a} answer will probably be created primarily based on minimalist amendments to the Act on Czech Tv and the Act on Czech Radio and a memorandum the place the duties of the general public service are to be described in additional element. We believed that the draft wording of the amendments to each talked about legal guidelines would emerge from the dialogue inside the working teams, however a separate dialogue between the Ministry of Tradition and Czech Tv and coalition negotiations have been operating in parallel. So we’ll see what the end result is.” acknowledged Kubina.
In accordance with the CEO of Czech Tv, Jan Souček, the date of 2025 for the payment improve is essential, as a result of in any other case it could face a radical drop in revenue. “It’ll allow us to start the transformation into a contemporary digital establishment,” he added. In accordance with the CEO of CRo René Zavoral, the ultimate proposal is a compromise that emerged from negotiations with politicians and the business sector. “The modification accommodates a lot of the necessities of the CRo, which now we have advocated from the start,” added Zavoral.