From its release in 2021. this is the guidelines marketing campaign of “Philip Morris Bulgaria” #ChangePicture targets to direct public consideration to the issue of environmental air pollution with improperly disposed cigarette butts and different waste and to impress accountable client conduct for a extra sustainable long term. In step with the forecasts, inside of 10 years, there will likely be extra whales than fish within the sea, say the organizers of the marketing campaign. Few folks know what cigarette filters are made from – now not cotton or paper, however cellulose acetate – a kind of bioplastic whose degradation can take from 3 months to fifteen years relying on exterior stipulations.
Annually at the instance of the International Cleanup Day in September (International Cleanup Day) Alternate the image organizes volunteer clean-ups, wherein greater than 500 volunteers have participated to this point.
In 2024, Sofia, Plovdiv and Varna changed into cleaner
On the finish of October, PromeniKartinkata volunteers accumulated 150 kg of waste as a part of a volunteer cleansing motion in Varna.
The members within the cleansing in Varna
The initiative to wash up the realm across the Alternate the Image lake in partnership with “Orbiko Bulgaria” was once arranged with the help of the Metropolitan Municipality – Pancharevo District on the finish of September. Just about 70 volunteers joined the motion and controlled to gather just about 500 kg of waste.
Angelina Toteva, deputy mayor for the surroundings in Pancharevo district
For any other yr, a cleansing motion introduced in combination volunteers from PromeniKartinkata, “Orbiko Bulgaria”, representatives of the municipality of Plovdiv, in Maritsa, Hermes Media and different companions in Plovdiv as neatly. With their assist and with the toughen of dozens of volunteers, 150 kg of waste was once accumulated, together with improperly disposed butts, at probably the most emblematic places within the town – Sahat Tepe.
Informational exhibition of Alternate the Image in Tsar Simeon’s Lawn in Plovdiv
Within the town below the hills for any other yr, an informational exhibition of Alternate the Image was once opened, which targets to attract consideration to the size of the issue of air pollution of towns with improperly discarded cigarette butts.
“We’re satisfied that with every passing yr, PromeniKartinka draws increasingly companions, like-minded folks and volunteers to the reason for a cleaner atmosphere – with out improperly disposed cigarette butts and different waste.”mentioned Anelia Ivanova, Public Members of the family Supervisor at Philip Morris Bulgaria all over an match within the town on the finish of m. September, devoted to the marketing campaign, which was once attended by way of representatives of the Plovdiv municipality, the regional management, trade, the media and most of the people.
“This can be a nice honor for me to be an envoy of Alternate the Image since its first marketing campaign. We have now accumulated an enormous quantity of waste in quite a lot of Bulgarian towns and annually we’re getting increasingly. Converting the image is dependent most effective on ourselves”he mentioned Iva Ekimova, probably the most main ambassadors of the purpose since its inceptionas a part of the cleansing marketing campaign within the “Pancharevo” space.
Iva Ekimova, ambassador of Alternate the Image
Alternate the image and NATFIZ
For the 3rd yr in a row, the Alternate the Image data marketing campaign persevered its a success partnership with NATFIZ “Krastyo Sarafov” for the introduction of a chain of brief movies, impressed by way of the messages of the marketing campaign, as a part of the learning module for college kids within the 2d yr on the College of “Display screen Artwork”. This yr’s sequence of impactful movies have garnered over part one million perspectives at the TikTok social community.
I’m fas / Alternate the image x NATFIZ – YouTube
Their works also are becoming more popular in different social networks, and within the period in-between they had been additionally broadcast at quite a lot of cultural and artwork fairs within the nation, which spouse with the Alternate the Image marketing campaign.
Alternate the image and artwork
With the realization that artwork can also be the most efficient ambassador for social and environmental reasonsAdjustments Image for any other yr joined forces with one of the crucial most fun cultural and artwork fairs within the nation. The marketing campaign can boast of partnerships with the large-scale jazz fairs A to Jazz in Sofia and Bansko Jazz Fest, the fairs with a purpose OPEN BUZLUDZA 2024, “Inexperienced – Bedechka” in Stara Zagora and Rivers of Sofia, the song and humanities pageant “48 hour Varusha South” in Veliko Tarnovo, the Global Movie Competition in Burgas and the Cinema-Literary Competition Cinelibri, “Apollonia Arts Fairs” in Sozopol, the cultural fairs “Artwork Potok” in Lozenets and Tsarevo and the Musagena e book fest on Slaveykov Sq. in Sofia and others.
And extra – portray scholars from the Nationwide Artwork Academy introduced their works at the subject of a higher and sustainable long term throughout the framework of the exhibition “TRANSFORMATIONS for a extra sustainable the next day to come”, arranged collectively by way of the guidelines marketing campaign of “Philip Morris Bulgaria” – Alternate the Image, and “Orbico Bulgaria”.
It was once this yr the marketing campaign’s focal point on recycling used digital units additionally expanded and accountable client conduct in opposition to the surroundings. Probably the most steps in opposition to attaining a sustainable long term is the Recycle In combination initiative, which targets to cut back environmental air pollution with plastics and electronics, and in addition to make sure the correct disposal of important parts corresponding to batteries in digital units.
For its efforts all over the yr within the box of sustainable construction, “Philip Morris Bulgaria” won first prize within the “ESG Chief” class on this yr’s “Leaders of Affect” awards of B2B Media.
Anelia Ivanova, Public Members of the family Supervisor at Philip Morris Bulgaria
“Philip Morris Bulgaria” believes that Alternate the Image is already a recognizable marketing campaign that continues to evoke the eco-awareness of grownup customers, and in the long term – can even result in an actual alternate in opposition to accountable client conduct and a discount within the air pollution of nature and towns with improperly disposed of butts and different waste.
Watch the movies and be informed extra concerning the initiative and the issue of improperly disposed cigarette filters at: www.promenikartinkata.bg.
* The fabric is revealed with the toughen of Philip Morris Bulgaria.
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