Hisense has an ambitious growth plan in Mexico

Hisense aims to grow its business in Mexico three times in the next five years and hopes achieve this through an increase in products in your portfolioenter new price ranges and continue investing in local manufacturing plants.

We have the vision of being the number one brand in Mexico in the different businesses in which we work,” explained the general director of Hisense Mexico, Antonio Hidalgo.

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When talking with Excelsiorexplained that in the television segment is already the number 3 brand in value and number two in units in the country, so there is still opportunity to continue growing.

Meanwhile in White line currently covers the mid and low rangeso the manufacturer is preparing the launch of new high-end products, such as washing machines and refrigerators with connectivity.

To which are added new opportunities such as air conditioning segment in which, due to the heat wave that is hitting Mexico, Hisense has sold about 30% more in just five months than in all of 2023.

Our focus is on working with our business partners with good planning and execution so that the day the consumer is hot, the air conditioning is ready to be purchased,” he added.

GLOBAL STRATEGY

Hidalgo added that Mexico is also key to Hisense’s strategy around the worldsince it is one of the few countries that has two brand factoriesin this case one located in Rosarito, Baja Californiaand another in Monterrey, Nuevo Leon.

One of our expansion plans has to do with the plant in Monterrey because, today, two of the four stages have been built,” he stated.

This means that currently responsible for manufacturing refrigerators and kitchensbeing the plan that I will soon be able to manufacture washing machinesair conditioners and other products that can be designed in the Research and Development Center that has Hisense in Atlanta.

The manager added that Mexico’s strategic value for the brand lies both in the production capacity which can be installed as in market size.

Regarding the challenges that he detects to achieve the growth objective, he highlighted the problems that the supply chain worldwide in terms of delivery times.

They have tried to solve the above through efficiencies, planning further in advance and making alliances with transporters and logistics operators so as not to transfer those costs to the consumer.

Hisense is a consumer technology company based in China and has had a presence in Mexico for 12 years, with business units in TV, air conditioning and white goods.

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