Hepsiburada will bring 100 thousand SMEs to e-commerce within a year

On World SME Day, Hepsiburada introduced its turnkey solutions that will expand e-commerce and the support it offers to SMEs through the Hepsiburada Business Partner platform, and shared the new features added to the platform. Stating that Hepsiburada brings the products of domestic manufacturers and SMEs together with Turkey and the world by providing digitalization support for SMEs, Hepsiburada Commercial Group President Ender Özgün said, “Thanks to the transformation in the Hepsiburada Business Partner portal, a business that wants to start e-commerce can make its first sale within 3 hours.” “We aim to move 100 thousand businesses to e-commerce within the next year. Our aim is to lead the digitalization of trade. We are ready to use our technological competencies and nearly 25 years of experience to move Turkey’s SMEs to digital,” he said.

Stating that they have introduced e-commerce to 400 thousand businesses with the Hepsiburada ecosystem and contributed to the employment of 5 million people, Özgün said, “As Hepsiburada, we aim to eliminate the entry barriers of SMEs to e-commerce with the Hepsiburada Business Partner Platform, as well as logistics, advertising and financial technology solutions. “We aim to increase their success in e-commerce. We introduce Turkey’s SMEs to e-commerce with our turnkey solutions, grow them and take them abroad with e-export if they wish,” he said.

ÖZGÜN: 68 PERCENT OF SALES COMES FROM THE MARKETPLACE”

Özgün stated that Hepsiburada grew by 22 percent in the number of orders and 138 percent in total sales volume in the first quarter compared to the first quarter of the previous year, and that 68 percent of the sales came from the marketplace, and continued as follows:

“On the occasion of World SME Day, we celebrate the success of our small and medium-sized enterprises all around Turkey and the value they add to our economy. As Hepsiburada, we continue to support SMEs to grow and develop in the digital world. We are proud to support SMEs in their innovation and digital transformation journey, to contribute to increasing their competitive power and building a sustainable future. We once again sincerely congratulate all SMEs on World SME Day and wish them continued success.”

“BY OFFERING ADVERTISING SOLUTIONS ON DIFFERENT MEDIA CHANNELS, WE PROVIDE SMEs ACCESS TO A WIDE MARKETING RANGE”

Emphasizing that the most important need of businesses that want to grow their business is to reach the right audience, Özgün said, “We offer digital marketing strategies to our business partners with HepsiAds, which develops advertising solutions based on artificial intelligence. By offering advertising solutions on different media channels, we provide SMEs with access to a wide range of marketing and increase product and store visibility. We aim to achieve customer access and sales growth with various advertising services such as personalized marketing strategies, influencer collaborations and product promotions.”

Reminding the importance of customer satisfaction in the continuity of sales, Özgün said, “A fast and trouble-free cargo process is one of the most important elements of customer experience in e-commerce. We provide a smooth cargo control by transporting our business partners’ products to 81 cities with HepsiJet. Today, HepsiJet delivers 82 percent of purchased products the next day. They also have cargo price advantages and competitive delivery options contracted with HepsiJet. In this way, we enable them to save both time and money.”

Touching on the new generation payment solutions they offer to their customers and business partners, Özgün said, “With Hepsipay, we accelerate and facilitate sales processes by offering payment and maturity services to our business partners. By offering a fast and secure payment gateway to businesses that have just stepped into e-commerce, end-to-end transactions are one of the most important steps in the digitalization process.” “We support the end,” he said.

HEPSİBURADA SUPPORTS SELLERS WITH ITS BUSINESS PARTNER PROJECT

With the new program launched in April, Hepsiburada offers up to 60% commission discounts, 1,000 TL HepsiAds ad balance and advantageous shipping prices starting at 29.99 TL to sellers who join the İş Ortağım platform. In addition, sellers can earn a shopping coupon worth 5,000 TL. Hepsiburada, which has opened 10,000 businesses to e-export with Hepsiglobal to date, also aims to strengthen the place of women in the economy by running a special program especially for women entrepreneurs.

Four businesses that moved their business to e-commerce by selling through Hepsiburada talked about the contribution of the İş Ortağım platform to their e-commerce performance.

TAVŞANCI: SALES INCREASED BY 40 PERCENT WITH THE HEPSİBURADA LIMIT

Yaşar Tavşancı, who designs clothes and sells them on Hepsiburada, said, “Thanks to Hepsiburada Limiti, the buy now, pay later solution offered by Hepsiburada, we managed to achieve a 40 percent increase in our sales. Again, the influencer support provided by Hepsiburada was an important factor in the increase in our sales. Hepsijet’s fast delivery and information services also contributed greatly to the increase in customer satisfaction.”

VAROL: WITH HEPSİJET, ALMOST ALL OF OUR ORDERS ARE DELIVERED THE NEXT DAY

Yaşar Varol, the manager of a textile store that produces products such as towels, duvet covers, sheets, pillows and quilts for hotels, said, “Since almost all of our orders with HepsiJet are delivered the next day, we keep customer satisfaction at a high level. This increases our sales. The influencer support that Hepsiburada offers to businesses also plays an important role in the increase in our sales.”

BULAN: MY ORDERS, WHICH HAD DROPPED TO 3 PIECES A MONTH, HAVE INCREASED TO 100 PIECES A DAY

The olive brand founded by Cansu Bulan, who comes from a family of olive producers for five generations, is among the brands that benefit from Hepsiburada’s Technology Power for Women Entrepreneurs program support and HepsiTürkiye’s programs aimed at increasing the sales volume of domestic producers. Cansu Bulan expressed the contributions of the partnership with Hepsiburada to her brand as follows:

“I was unable to take care of my store during the pregnancy and my orders dropped significantly. At the point where I wanted to strengthen the e-commerce side of the business again, I met with Hepsiburada officials. They supported me by allowing me to benefit from a 50 percent commission discount within the scope of the Technology Power for Entrepreneurial Women program. Thanks to our campaign participation in the legendary November period, I can sell up to 3 products per month. “My decreasing order increased to 100 per day.”

AL: WE TOOK A PLACE AT THE TABLE OF HEPSİBURADA’S BUSINESS PARTNERS FROM THE USA TO KOREA

Mustafa Al, Factory Manager of the food brand founded by Bahar Alan in Ayvalık in 2017, spoke about its journey in Hepsiburada as follows:

“We are a brand that, on the one hand, attaches importance to remaining boutique, and on the other hand, attaches importance to quality and healthy food with our high nutritional (polyphenol) value products of our brand, which competes in the world league and is one of the top 4 brands in the world. We are a brand that attaches importance to quality and healthy food. We are a brand that wants to bring people together. Our e-commerce adventure in Hepsiburada started by taking advantage of the Technology Power for Entrepreneurial Women and HepsiTürkiye programs. We saw the great benefits of not only commission discounts but also HepsiAds advertising balance support and the Legendary November campaign by increasing our visibility within the platform. We reached more than a thousand followers and many likes and comments. We directly experienced the benefits of all these to our sales. We increased our sales by up to 50 percent during the campaign periods at Hepsiburada. It is also among the gifts that Hepsiburada offers to its business partners from the USA to Korea. It was an honor for us to receive it.”