Mumbai: Havas Media Network India, the media agency group of Havas India, and KlugKlug, one of India’s leading influencer tech stacks, which identifies authentic and relevant influencers, have entered into a strategic partnership. This collaboration aims to introduce unprecedented solutions in the field of influencer marketing, signaling a commitment to increase the impact and effectiveness of influencer campaigns by 40% – 60% for brands across India and globally.
In the rapidly growing realm of influencer marketing, which has touched $30 billion in spend for 2023, India stands as the second fastest growing market. Marketers across the country recognize that the most effective way to connect with their target audience is through influencer marketing, as one-third of Indian brands have doubled their budget for social media influencers in the last year.
As the influencer marketing landscape continues to evolve and the rules become more defined, the collaboration between Havas Media Network India and KlugKlug takes them to the forefront of industry innovation focusing on signals, data and solutions. By coordinating their collective expertise, the partnership aims to provide meaningful solutions to clients, not only enhancing brand visibility but also fostering genuine relationships between influencers and their audiences.
The solutions offered by KlugKlug for Havas Media Network India include empowering the agency with the possibility of building impactful affiliate programs using KlugKlug’s affiliate features. Additionally, the partnership includes advanced geo-filters that enable Havas to gain access to 400+ tier 2 and 3 cities with regional and local influencers. Havas Media Network India’s collaboration with KlugKlug ensures that influencers are selected based on multiple concrete parameters that impact the brand’s KPIs, TG Salience and business results. KlugKlug’s further expertise provides strong credibility to influencer marketing through its data-backed media-like approach to market research and cutting-edge insights, not only intrinsic to the brand but also to its competition and landscape across 180+ countries. . Rana Barua, Group CEO, Havas India, SEA and North Asia (Japan and South Korea) said, “At Havas India, it has been our endeavor to introduce cutting-edge expertise that not only complements our existing integrated village ecosystem but also Also helps.
Our customer partners grow their businesses meaningfully. While we already leverage influencer marketing as a core expertise, this strategic alliance with KlugKlug will enable us to further strengthen our offering, paving the way for a more transparent, tech-driven and organized ecosystem. Will expand. I wish both teams all the best and look forward to doing something impactful together.” Mohit Joshi, CEO, Havas Media Network India said, “The entire story of Havas Media Network India is centered around a meaningful media proposition. In a dynamic field like influencer marketing, the need of the hour is credible personas and transparent, data-based solutions that provide brands with a host of measurable parameters.
This exclusive partnership will help us select authentic influencers across 400+ regional markets who will showcase brands in the most authentic way, help them gain maximum customer reach, empower brands and influencers to collaborate and create content. We will create a meaningful and transparent ecosystem that connects to it. Audience on many levels.” Commenting on the partnership, Kalyan Kumar, Co-Founder and CEO, KlugClug said, “KlugClug is extremely pleased to embark on this journey with Havas Media Network India by adding a scientific layer to the world of influencer marketing for clients. It is a There are more steps.” Validation of how closely KlugKlug brings to the fore ‘data that matters for greater business impact’. Having successfully validated our technology across India and globally, this is a major step in our efforts to bring true value to the rapidly growing influencer marketing landscape. As per Media Network India’s guidance on continuous improvements with Havas, we should see some made-in-India global-first innovations unveiled in the near future.
