Published21. January 2024, 9.55pm
Football: David Beckham declares war on counterfeiting
The former England footballer has launched a legal battle against sellers of counterfeits of his clothing and perfume brands.
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David Beckham, during the Formula 1 Grand Prix in Las Vega in 2023.
IMAGO/NurPhoto
David Beckham and his company DB Ventures are against counterfeit manufacturers. Since his retirement, the former English footballer has developed several clothing, perfume and accessory brands named after him.
But in recent months, fakes have proliferated on resale sites like Amazon, Ebay and Etsy. According to DB Ventures, these counterfeits originate from companies and individuals based in Asia and specifically China. Beckham and his team of lawyers are seeking damages of up to 1.75 million francs from each of these offenders.
“We want to crack down on those who make money by selling products bearing David’s name,” said a source quoted by the English tabloid “The Sun”. David and his team take pride in the quality of what they sell, including clothes and perfumes, and don’t want people to be unknowingly scammed into buying a counterfeit product.
In 2022, the owner and president of Inter Miami, where Lionel Messi plays, sold 55% of his company’s shares to the American group Authentic Brands, which also owns the ready-to-wear brands and stores Forever 21 and Aéropostale , against a sum estimated at 220 million francs.
Despite this partial withdrawal, the former Manchester United and Real Madrid player and his company believe that potential customer anger at these counterfeits will fall on them.
“Products that do not meet DB Ventures quality standards erode the reputation and goodwill of the brand. If consumers are dissatisfied with the quality of unauthorized products, this dissatisfaction will be directed towards David Beckham.
2024-01-21 20:55:12
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