With one year on the market, Fan’s Soup plans that, for 2030the Instant soup category triples in Mexicoand from that big bowl of soupare goal is to represent up to 50%, he claimed Eric Gómez, CEO of MexiaNET Group.
It would not be ridiculous to think that we would already have 40 to 50% of the category (in 2030). We are not suggesting that what exists on the market be replaced, on the contrary, we want to add more to the category,” he stated.
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Only in the next 12 monthsthe expectation es achieve a five percent market share. The Sopa Fan’s strategy es gain consumer preference con soup packets snapshot what They cost 10 pesos and with glasses 20 pesoswhich according to Gómez mark a before and after in the business.
For the executive growth opportunity in Mexico is enormouswell It barely represents 1.0% of global consumption of instant soupsIn contrast, China leads consumption with 35%, followed by Indonesia with 12%; while, the United States has 4.0 percent.
Gómez mentioned that the soup that actually They dominate the Mexican market are obsolete in terms of innovation, and that its strategy will be to conquer the market through second generation of instant soupsfocused on ramen, greater ingredient content, ecological glasses, fork included and constant flavor launches, created especially for the Mexican palate.
Los Sopa Fan’s products are imported from Chinafrom where proposals are sent that are tested in Mexico, and then launched.
A WAR AGAINST MARUCHAN?
In a press conference, Gómez said that the plan to Fan’s Soup es gain market share in different sales channels, what does not mean displacing Maruchan, but overcome it.
A client of ours, with stores in Tlalpan, when we entered with him, his sale of Maruchan did not drop, but our sales exceeded the sale of Maruchan, especially in envelopes. He had more sales at the end of the day and he did not change his sale of Maruchan,” he explained. “To say that we are the leader in envelopes and in the second generation of glasses, it would not be ridiculous to say that the sales of Maruchan and the other players in the market are the same or grow 5%, it is totally possible and that is the plan,” he stated. .
Los instant soup sachets in Mexico represent 10% of sales volume, against 50% in mature markets such as China, Indonesia, the United States or Brazil. While, when it comes to glasses of soup, in our country the value of the products is 30% below global standards.
HOW FANS ARE MEXICANS?
According to data from Fan’s Soupin Mexico consumes 4.2 million soups per daythe main consumers of these products are young people between 8 and 18 years oldalthough the main buyer is the housewife. The frequency of consumption of these products is two to three times a week and the channel through which they are sold the most is traditional.
Besides, the Consumers’ favorite presentation is spicy shrimp with 40% of the preferences; Later there are spicy beef, spicy chicken and shrimp with 20% each.
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2024-06-20 09:19:23