Cultural activities are more and more frequent, varied and concern the public in any locality, although event organizations are not attracting enough people lately. Maybe culture really matters, or it’s a diversionary strategy or a way for politicians to mark their territory.
After hosting the festival Both of them are pregnant last year, Ambatoriha-East, Bealanana will host another event from August 1 to 3. Eleven artists are on the bill, namely Tence Mena, Anatal, Andress, Larss, Salva Panga, Fayonne and local talents.
Indeed, festivals and cultural events leave legacies for the public. This point of view is neglected. Artistic events awaken local young people both in the countryside and in the city. It is accepted that the aim of the organizers, basically, is to promote local culture. However, we forget the ideological scope and the psychological aspect that cultural activities generate. Festivals inspire Malagasy youth. It opens his eyes, nourishes his imagination and above all encourages him to create a style of his own, an identity. Creating a cultural activity is not about counterbalancing others, nor about competing, it is rather about relaying the program of the ancestors. Each region of Madagascar has its own cultural events, which, of course, will enhance tradition, hoist high the emblematic pennants. Given that morals, although preserved, evolve over time. These changes are made by the younger generation, they mix the new and the legacies of the elders. The merger is necessary to keep the initial spirit of the events. They flourish everywhere on the Big Island, their form and content diversify in each region. They are often launched for tourism, media or even economic purposes or for entertainment purposes, often by associations largely supported by public authorities. Event organizations rely on various forms of animation, training and information in order to encourage the participation and imagination of local actors and their investment in their own territory in order to have a better overall quality of life. The festive event is evolving.
Iss Heridiny