Evanescence, Garbage, Camila Cabello and Dana Paola at the 1st Hera Festival

MEXICO CITY (process.com.mx).–The first edition of the Hera HSBC Festival, a musical space for female empowerment and inclusiveness, will take place on August 24 at the Autódromo Hermanos Rodríguez.

In a meeting with media representatives at the El Cantoral Cultural Center, the meeting was announced in which national and international artists such as:

Camila Cabello, Danna Paola, Demi Lovato, Evanescence, Garbage, Ximena Sariñana, the Women’s Band Mujeres Del Viento Florido., Yahritza y Su Esencia, Bomba Estéreo, Daniela Spalla, Ely Guerra and Hello Seahorse, to name a few.

The event was attended by Fernanda Martínez, communication director of Ocesa, Itzel González, promoter of the Hera HSBC Festival, Ximena Sariñana, co-creator and director of the festival committee, as well as Elis Paprika, founder of La Marketa .

Also present were Paula Andrea Ospina Vásquez, marketing director for Mexico and Latam HSBC, and Santiago Gil Ontiveros, executive director of credit cards and HSBC acquirer.

Sariñana was the one who expressed that the festival comes to highlight and make visible female artists in the context in which Mexico lives:

“I am convinced of the fight for gender equality and the rights of women and girls, in this way Hera HSB becomes a platform for people’s voices and experiences to be heard.”

Sariñana gave a preview and sang in an acoustic session the songs “What Does It Have?”, “Without You It Can’t Be So Bad” and “Parallel Lives.”

In this way, the Hera HSBC joins as a new festival in the long musical program in Mexico, as direct competition due to its court and audience is the “Tiempo de Mujeres” organized in March by the capital’s government; and among those that have emerged in very recent years is the Arre Festival of Mexican popular music, and the Coca Cola Flow Fest of reggaeton and urban music.