Apple Vision Pro will launch on February 2, only in the United States.
It will likely sell out quickly on January 19th
And only for those who manage to get a copy of the most expensive consumer product that Apple has launched at $3,499. Because it’s probably going to be hard to get a copy if you’re not ready at 5:00 AM West Coast time. The one based on recent production data.
Ming-Chi Kuo, an Apple connoisseur we have quoted for many years, believes he knows, probably based on analysis of manufacturing links, that Apple has produced only 60,000 to 80,000 units of what Apple calls its most advanced product .
Success is difficult to predict
Furthermore, Kuo writes that: “Although Apple has not clearly defined the product positioning and key applications of the Vision Pro, there is no doubt that the price is high. The user experience (e.g. giving users the illusion that they can control the user interface with their thoughts) is created with cutting-edge technological innovations and, together with the core fan base and power users, should facilitate the sale of the first batch of releases”.
Kuo isn’t entirely wrong, because as we pointed out earlier, the company is a bit “all over the place” with marketing where on the one hand they brag that it’s a giant movie screen, and on the other hand they show a man standing standing with headphones to get work done.
We have no doubt that it will be a good cinema, and perhaps even a fun gaming experience, but we are more uncertain about the productivity. Then it may also be difficult to convince with the high price, but until the market finds out what the point is with the Vision Pro, there is a good chance that the headphones will sell out quickly. At least the first time. Apple’s strategy, no matter what, positive or negative numbers, is to launch a less expensive model sooner or later in an attempt to be the first to implement the technology in glasses.
For Tim Cook it is probably more important than the Apple Watch launched in 2015 because it is a completely new product segment in a still young market that has failed to achieve mass appeal for the Watch and AirPods.
ITavisen
2024-01-12 05:02:00
#Empties #quickly #ITavisen