Rock ‘n’ roll legend Elvis Presley will return to the stage in late 2024 in London as a hologram in an immersive show created using artificial intelligence, its creators announced on Thursday.
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In “Elvis Evolution”, the “King” will play his greatest hits such as “Suspicious Minds”, “Jailhouse Rock” or “Hound Dog” on stage in the form of an avatar created using thousands of concert videos or images taken privately by who is close to the Memphis singer.
Thanks to artificial intelligence, they made it possible to develop an “incredibly authentic version of Elvis,” said Andrew McGuinness, CEO of the company Layered Reality behind the project.
This British company mentioned a “multi-million dollar deal” with Authentic Brands Group, which manages the rights to the estate of the late “King”, to have access to these archives and organize shows around the world.
The first shows will take place in November 2024 in the British capital ahead of further shows currently planned in Las Vegas, Berlin and Tokyo.
Before Elvis, the Pophouse Entertainment company had already developed a show in London by the Swedish disco group ABBA, in which the quartet is represented by digital avatars.
Building on its success, the show was expanded and the Swedish company announced the launch of a new show with the avatars of the musicians of the American glam-metal group Kiss.
The legacy of Elvis, at the height of his glory between the 1950s and 1970s, is still alive. Decades after his death, the global rock icon, who would have turned 89 this year, was the subject of a recent biopic, “Elvis,” directed by Baz Luhrmann (2022).
A film by Sofia Coppola based on his wife Priscilla Presley’s book, “Priscilla”, which until now has remained in the rocker’s shadow, is currently in theaters in some countries.
2024-01-04 14:08:34
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