New Delhi : Former Chief Executive Officer (CEO) of Prasar Bharati and TMC MP Jawahar Sarkar has expressed displeasure over the new logo of the government’s flagship channel Doordarshan news channel. On Tuesday, DD News unveiled its new official logo – the color of which has changed from ruby red to saffron. On the new logo, the broadcaster said it was merely a change of “visual aesthetics”, but the former CEO of Prasar Bharati has questioned the need to effect the change during the Lok Sabha elections.
‘This is really shameful,’ says Shashi Tharoor during the telecast of The Kerala Story on DD.
DD News unveils new logo on X platform. “While our values remain the same, we are now available in a new avatar. Get ready for a news journey like never before. Experience the all-new DD News!” the channel wrote on Tuesday.
It said, “We have the courage to say this: Accuracy over speed, facts over claims, truth over sensationalism… Because if it’s on DD News, it’s the truth! DD News – Bharosa Sach Ka. “
Since the Centre-led Bharatiya Janata Party (BJP) is identified with the “orange colour”, also known as the “saffron party”, the TMC MP has criticized DD’s logo as it is a state-run channel.
TMC Rajya Sabha MP Jawahar Sarkar, who was also CEO of Prasar Bharati between 2012 and 2014, said, “National broadcaster Doordarshan has painted its historic flagship logo in saffron! As its former CEO, I have been watching its saffronisation with concern and feeling – it is no longer Prasar Bharati, it is Prachar (Propaganda) Bharati!”
In an Indian Express report, officials said that when Doordarshan was launched in 1959, it had a saffron logo. Later its color was changed to blue, yellow and red. However, the two petals with a globe in the center remained the same.
The channel’s logo also included the words “Satyam Shivam Sundaram”, but it was later removed.
Last month, the Center had made it mandatory for Doordarshan news anchors to wear khadi attire.
Doordarshan news anchors ready to wear khadi clothes
India’s public service broadcaster, Prasar Bharati and Khadi India signed a Memorandum of Understanding (MoU) in September 2023, under which anchors of DD News and DD India will now be able to promote India’s rich heritage and modernity by wearing clothes made of Khadi. Will contribute actively. ,
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2024-04-20 21:56:43