Do hair dryers have harmful technology? this is the change with infrared light

AirLight Pro, an infrared light and wind hair dryer

As part of CES 2024, the world’s most important technology fair, a device was discovered that uses technology to care for hair during drying, as it is said that hair dryers used today are normally close to the hair and that it harms.

AirLight Pro was therefore all the rage at the fair, a hairdryer that redefines the way in which this technology is used on hair to contribute to professional and home hair care.

This trendy product combines infrared light and wind, speeding up the drying process and reducing energy consumption by 31%.

The technology was in fact awarded the CES 2024 Innovation Award, an unprecedented event since for the first time in the history of this fair, a beauty company held the Keynote or opening speech of the event.

Guive Balooch, president of augmented beauty and innovation at Loreal (Infobae)

Drone engineers and science leaders joined the hair care project to create the AirLight Pro, a device that not only dries hair, but does so while preserving moisture and natural texture with technology.

The device, which will be available in the United States this year 2024, both for beauty professionals and consumers, represents an important technological advance worldwide because with the old technology further damage to the hair is avoided.

This device incorporates tungsten halogen bulbs in its patented infrared technology (loreal)

AirLight Pro differs from conventional dryers because, in addition to having a high-speed motor and 17 blades, it also incorporates tungsten halogen bulbs in its patented infrared technology that promote quick drying without producing harmful heat.

In this sense, it is known that a group of over 100 engineers and scientists from both teams managed to analyze the damage that was previously generated to hair and the environment.

The integration of Augmented Beauty, a concept launched by the Research and Innovation team, materializes in AirLight Pro as an example of the future of beauty care, where personalization and attention to the specific needs of each user are fundamental priorities.

Therefore, during the Keynote at CES, everything that technology can bring to the beauty industry was shown, for example, the actress Eva Longoria was invited, who said that she had been dying her gray hair for years and showed how to use a device (Colorsonic) to dye your hair at home.

Additionally, they were talking to the “beauty genius,” a digital assistant powered by artificial intelligence (AI) and augmented reality (AR) that gave users advice on skin, hair and makeup.

Technology is an essential part of the industry and advances have been achieved through it, such as the creation of artificial leather to stop using animals when testing products.

CES 2024 is organized in Las Vegas from January 9th to 12th. Companies announce the most important products to be launched in the coming months and new technologies. (Information)

According to Samantha Mang, marketing director of the Nimble AI manicure machine, the absence of companies at the beauty technology fair is due to the fact that it takes a long time to develop new technologies.

“In the manicure category, innovation hasn’t been seen in decades,” emphasizes Mang, who indicates that his $499 machine, which uses artificial intelligence and cameras to map and paint nails, represents a change and “ solves a problem.”

With information from EFE.

2024-01-18 23:28:00
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