Discount in the honorable centralization of cars

Allal Benjloun, Director General of the Central Automobile Authority (CAC), revealed the latest offers of the group that distributes the “Volkswagen”, “Audi”, “Seat-Cupra” and “Skoda” brands in Morocco, as he announced discounts on certain models of the mentioned brands that reached up to 75 thousand dirhams. These include the Audi Q3, Volkswagen Golf, Skoda Karoq, Seat Ateca, and Cupra Formentor.

Benjelloun stated during a press conference held by the group at the “Village Otto” in Ain Sebaa in Casablanca, yesterday evening, Thursday, that the new discounts reflect the confidence of manufacturers in the group, which was able to raise its market share from 8 percent to 15.5 percent within a short period, despite the constraints associated with it. Due to the health crisis and the wave of inflation, as well as the difference in currency exchange between the euro and the dirham, it was agreed with the manufacturing partners not to reverse the increases associated with the aforementioned effects on selling prices in Morocco, thus making the marketed cars more accessible to Moroccan customers.

The General Director of Al Sharifa Automotive Central Bank added that the group has been able over the past years to develop its distribution network to cover various parts of the Kingdom, as it currently has 12 “Village Auto”, in addition to centers for spare parts, body repair and after-sales services, stressing that the diversity of offers enables It acquired a share of between 35 percent and 40 percent in the market, while partnerships with loan companies such as “Wafa Salaf” allowed the provision of easy credit offers tailored to customers’ needs.

In a statement to Hespress on the sidelines of the press conference, Benjelloun stressed that the Cherifian Automobile Central Bank has accumulated long experience with loan companies over the past ten years, and said: “We maintained a partnership with Wafa Salaf and Ekdom, as we reached with the first company a financing formula for the group’s cars, considering the size of the group’s cars.” Our sales reach 20,000 cars, covering various parts of the Kingdom,” he explained, explaining that the conditions concerned the speed of response and response to loan requests, ensuring approval of files that meet the conditions, and keeping up with the product by settling on a monthly installment of less than 4,000 dirhams, compared to an average price for models. The total amount does not exceed 400 thousand dirhams.

The same official warned that sales of hybrid models are growing, especially those bearing the “Audi” brand, as they do not need to formulate their own credit offers, with customers convinced of their reliability and dependability, especially in the urban area, stressing that these models, despite their high prices, continue to develop in sales. At an accelerated rate, in addition to the sales of models that carry diesel and gasoline engines, considering that the group’s goal is to meet the needs of various customers.

It is noteworthy that the new discounts included providing free loans on sales of the “Seat” brand, while the new offers included the “A4”, “A5” and “A6”, as well as the “Q2” and “Q3” from “Audi”. In addition to various models from “Volkswagen”, while expanding the height of the “R-Line” models from the same brand.