Änglamark, Coop’s range of organic, eco-friendly and allergy-free products, is now running a major campaign to demonstrate that the choices you make in-store shouldn’t just be about price.
– This is actually a campaign that we had planned for a little later in the year, but by focusing on the cash registers during the day, we found that the timing was right, says the brand manager for own brands at Cooper, According to Olav Andersen.
– This is absolutely in the spirit of Änglamark, he adds.
With the advertising message “It’s the contents of the receipt that counts”, Änglamark and Coop take a dig at competitor Rema 1000, which goes on air with “It’s the last amount on the receipt that counts”.
Behind the campaign is the WAL agency and the creators behind the Änglamark campaign Anna Johansen AND Hanna Wennstam He says:
– It is believed that all energy from daily spending is a question of price, so it is good that Änglamark can remind you that there are also other criteria to consider.
Pia Melbyesales and marketing director of Rema 1000, takes everything with a smile.
– We immediately think that this is a slogan that sounds good, if we say so ourselves! At the same time, we believe that quality should not come at the expense of price, which is why we stand by our slogan. With us you get quality in all our brands, but we also do it cheaply.
The Änglamark campaign ran outdoors, in print and digitally starting from the second week.
2024-01-15 11:14:00
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