During the Consumer Electronics Show CES in Las Vegas, Continental, one of the largest suppliers to the automotive industry, presented a truly impressive innovation that could finally appear on the dashboards of luxury and premium brands.
Using microLED displays, the company created a transparent infotainment display, which was later integrated into transparent Swarovski crystal. The company therefore refers to the whole thing as Crystal Center Display.
Photo: Swarovski
Thanks to microLED technology, the display should have high brightness and contrast
“With the Crystal Center Display as a key element, we want to turn the world of interior design on its head and create an innovative focal point for the premium cars of the future, one that captures attention and evokes emotions,” said Dr. Boris Mergell, responsible of user experience at Continental.
The microLED technology ensures transparency, high brightness and contrast of the display, but the company has not yet demonstrated its functionality in action. The specific crystal shapes were then created by Swarovski Mobility using a special grinding technique.
“Our crystal thus becomes much more than just an interior design element: users perceive it as a key interaction interface in the vehicle,” said Peter Widmann, CEO of Swarovski Mobility.
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2024-01-09 15:10:00
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