Five months after its opening, the Colombian Pavilion at the Osaka 2025 Expo is consolidated as one of the most successful and busy experiences of the world event, achieving historical results for the country in terms of commerce, tourism, diplomacy and investment. With more than 1,300,000 visitors Since its inauguration on April 13, Colombian participation has exceeded all expectations.
The operation of the pavilion, led by Procolombiahas had a forceful impact despite having an investment of just USD 10 millionwell below structures such as the host pavilion of Japan, which exceeded the USD 200 million. This efficiency has allowed Colombia not only as a tourist and commercial destination, but as a key player in the global projection of the Latin American continent towards Asia.
During September 1 and 2 the MacRorrueda Internacional “Colombia, the country of beauty”which brought together 105 entrepreneurs, including 61 international buyers and 44 Colombian exporters. The 353 business appointments generated Business expectations for USD 34.69 millionwith a key closure: a Hass avocado sale with projection of USD 11 million.
The main protagonist was coffee, which concentrated the 85% of immediate sales And more than 80% of short and medium term projections. They followed cocoa, avocado and coconut oil as the most demanded products.
Leading sectors:
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Agrifoods: USD 34.23 million
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Metalworking and other industries: USD 0.30 million
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Fashion System: USD 0.16 million
Outstanding departments:
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Valle del Cauca (USD 11.76 million)
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Antioquia (USD 5.27 million)
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Cundinamarca (USD 4.52 million)
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Nariño (USD 3.88 million)
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Magdalena (USD 2.51 million)
Asia leads the demand: South Korea and China concentrated 94% of purchases, followed by Japan, Australia and Malaysia.
In parallel, Expo Osaka has served as a platform to attract investment. They were recorded 23 investment intentions After 44 meetings between 12 Asian investors and 7 Colombian companies. The sectors with the greatest interest include:
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Infrastructure (8 intentions)
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Agroindustry (5)
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Capital funds (4)
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Information Technology (3)
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Textiles and clothing (3)
Emblematic projects include:
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Production of Green hydrogen
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Aeronautical Maintenance Center in Cali
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HEALTH APP in Bogotá
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Gas Meter Plant in Medellín
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Projects of Solar energy and sustainable fuels (SAF)
The departments with more opportunities were Valle del Cauca (7), Antioquia (6), Caldas (4), Córdoba (3) and Cundinamarca (3).
The tourism wheel held in June generated expectations for more than USD 10 millionwith 202 appointments between guilds like ANATO AND ACTURJapanese airlines and agencies. This interest reinforces Colombia’s positioning as an emerging destination for Asian tourism.
Beyond trade and investment, the Colombian Pavilion has offered an immersive experience with a vibrant cultural agenda that has included more than 15 outstanding activities. Among them are the National Day of Colombiaconcerts, exhibitions of Crafts from Colombiahe Black and black carnivalbird exhibitions, a Salsa afternoon organized by Caliand the participation of the Amazon Group Kua Chika, the Amazon beat.
More than 150,000 coffee cups and consumed 10 tons of milkyturning the pavilion into a gastronomic and cultural epicenter of the Expo.
In addition, the space has been key in the strengthening of diplomatic relations, with the visit of ambassadors in Japan, Saudi Arabia, Costa Rica, Angola, Cuba and Malta, as well as the participation of Japanese authorities. In this context, tribute to the Colombia -Japan Friendship Association (AACJ) for its role in the approach between both nations.
“These results reflect Asia’s growing interest in our export offer and in strategic investment projects,” he said Carmen CaballeroPresident of Procolombia. “Expo Osaka 2025 is more than a showcase: it is a strategic platform that consolidates Colombia’s presence on the global stage.”
With blunt figures –1,300,000 visitors, USD 34.6 million in businesses, 23 investment intentions and USD 10 million in tourism– Colombia not only marks presence at Osaka 2025: It is consolidated as a strategic partner for Asia and an emerging actor in the new world economic map.
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