It’s one of those Instagram accounts that make some followers jealous at first glance: Chiara Ferragni shows her fans a world full of expensive jewels and designer clothes.
Image: IMAGO/ABACAPRESS
She is one of the most successful influencers. But now Chiara Ferragni is worried about her multimillion-dollar empire. The Milan Prosecutor’s Office has officially opened an investigation against her for suspected fraud.
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- Chiara Ferragni is one of the biggest influencers in the world with over 29.4 million followers on Instagram.
- The 37-year-old Italian is said to have lined her pockets during a relief campaign for children with cancer.
- Now the Milan Prosecutor’s Office has officially opened an investigation into suspected fraud against Ferragni.
It’s one of those Instagram accounts that make some followers jealous at first glance: Chiara Ferragni shows her fans a world full of expensive jewels and designer clothes.
Between greetings from St. Moritz and Los Angeles and photos of her family, the 37-year-old cleverly crafts advertising messages for oat milk and beauty products. On Instagram alone, more than 29.4 million people are interested.
However, since Christmas everything has changed. That was the first time that allegations that Ferragni had used unfair means to promote a special Christmas dessert were made public.
Chiara Ferragni is said to have cheated on children with cancer
But let’s start from the beginning: Chiara Ferragni, when she marketed a specially designed Christmas dessert called “Pandoro Pink Christmas”, was generous and gave the impression that a large part of the proceeds would go to a hospital for children with cancer in Turin .
But apart from a small sum from the sweets manufacturer Balocco (50,000 euros before the start of the sales), nothing arrived. The little patients have been waiting for money from the Internet star since Christmas 2022.
As a result, Ferragni was fined. It has now been announced that the Milan Prosecutor’s Office has officially launched an investigation into suspected fraud against the influencer this week.
The reason: There is suspicion that the cake campaign was not an isolated incident.
Chiara Ferragni was disinvited as host
Will Chiara Ferragni have to worry about her millionaire empire now? In any case, this year she has already been withdrawn from the invitation as a co-presenter at the Sanremo Festival, popular in Italy.
What will hurt the influencer even more is that the planned TV commercial featuring Coca-Cola was pulled by the beverage company after the allegations became known.
In an Instagram post, Ferragni appears confident and talks about “communication errors” and “misunderstandings”. The gray wool jumpsuit that Chiara Ferragni wears in her video is said to have quickly sold out.
The Chiara effect still seems to work. The only question is: how much longer?
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