Business : Ravi Saxena said, “Investors are focused on unit economics” The company aims to bring IPO by FY 2026

Business : Kitchen appliance brand Wonderchef is on a growth path as the company recently inaugurated its 28th exclusive store in India in Greater Noida. Backed by celebrity chef Sanjeev Kapoor, the company is in the news for launching ‘Chef Magic’ which is claimed to be an ‘all-in-one kitchen robot’. This appliance. Robot-based Speaking to Outlook Business on the occasion of the launch of the kitchen appliance, co-founder and CEO Ravi Saxena said that the product has been launched after 4 years of intensive research

And the features that come with it make it worth the price of Rs 49,999. Talking about other robotics and AI based cookware appliances coming in the market, he said, “While there may be other similar products available in the market, our product is currently unbeatable as we are not only providing great service to the customers but also making profit from the product, which is what investors look for in unit economics in a business.”

Founded in 2009, the company plans to launch an IPO in FY26. It has recorded sales of Rs 700 crore, a growth of 25 per cent year-on-year and plans to reach Rs 820 crore in FY25 and Rs 1000 crore in FY26 as it continues with new product launches, distribution expansion and e-commerce sales. Saxena also said that the company will generate sales from the newly launched ‘Chef Magic’ in a period of three years.

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