However, according to the baker, the cake uses two layers of rice paper: 1 layer is placed on top to light the fire and 1 layer is placed on the bottom to decorate images, content information or place surprise jewelry upon request. customer’s request. The layer of rice paper below also helps prevent burnt rice paper crumbs above from falling directly onto the cake.
In addition to burning cream cakes, bouquet-shaped cream cakes are also a gift chosen by many people on the occasion of March 8. Photo: NVCC
As the owner of a birthday cake shop that works hard to catch the “trend”, Ms. Nguyet commented: “The burning cream cake is the longest ‘trend’ I have seen. Before that, there were some types of cream cakes that followed the ‘trend’ such as shaped cream cakes.” Bouquets are very popular, but the ‘heat’ only lasts for about a week.
With the cake on fire, the interest has lasted from mid-February until now, more than 3 weeks.”
Thanks to this “hot trend” cake, orders skyrocketed. In particular, on the occasion of International Women’s Day, March 8, the number of messages poured in was 20 times higher, and the number of orders increased more than ten times compared to normal. Worth mentioning, more than 80% of orders are for burned cream cakes.
According to the owner of Yum Saigon bakery, 12 employees in the store have to work overtime continuously from 6am to 11pm to make cakes to deliver to customers. Even though operating at full capacity, the shop still has to refuse many orders because of overload.
The bakery is operating at full capacity and stopped accepting orders 2 days ago. Photo: NVCC
The cake is not only chosen as a gift for girlfriends or women in the family, but many companies and offices also order it to celebrate March 8 for female employees.
As a manager of a small company, Mr. Le Van Son decided to buy a burned cake instead of giving flowers to his female employees like every year because of the economy, practicality and uniqueness of the gift.
He explained: “A burnt cream cake costs 245,000-325,000 VND depending on the size, not significantly higher than a normal cream cake. That amount of money is only enough to buy flowers for a maximum of 3 people, but if it’s a cake, it’s enough for a group of 8 people. Not to mention, I personally feel that buying flowers is a bit of a waste, while this edible cake is special and interesting, surprising everyone.”