The company Cervecería Cubana SA, which produces Parranda beeracknowledged that many of its lots came to market in poor condition due to inadequate storage.
Likewise, they assure that they have given personalized attention to each consumer who approached through official channels to comment on the situation and that they have replaced the affected bottles with fresh product, according to a post on Facebook.
“If you have experienced any inconvenience with one of our beers, we invite you to write to us on our Messenger. We will analyze your specific situation and provide you with an appropriate and timely response. We want to ensure that every experience with Parranda is satisfying and that we can exceed your expectations,” the company says.
The company announced that it has withdrawn from the market the damaged batches of Parranda, which has a shelf life of six months under favorable conditions.
They assure that they have implemented a new commercial policy to ensure that the beer is always the freshest in the country.
Finally, they state that the problems faced are not related to the decline in prices of Parranda on the market, which is leading it to become “the most accessible and popular beer in the country”.
In Parranda’s post, some users complain that they have encountered the same problems in the past with Parranda beer.
Fábrica Cervecería Cubana SA is the result of alliance between Cuba Ron and the Swinkels family, known on the island for the Bavaria and Hollandia linewhose investment exceeded 100 million dollars.
In addition to Parranda beer, the facility will also produce and market malt-based alcoholic and non-alcoholic beverages, as well as other energizing beverages.
Parranda is packaged with PET (polyethylene terephthalate) technology, in 0.5 liter and 1.5 liter bottles to make it easy to have at home, consume and re-use, according to its manufacturers.
Its name is due to the fact that the parrandas are cultural heritage of the country and UNESCO and these celebrations excite people, and bring freshness and joy to beer, made to unite people, families, when they share their experiences. ensure.
The first Parranda beers were marketed in Havana in July last year.
2024-01-17 00:56:39
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