Barbie’s ‘Dream House’ in Malibu is available on Airbnb

It is one of the many advertising strategies of the film starring Margot Robbie and Ryan Gosling.

Hidden among the mountains of Malibu is the Dream House of Barbie doll and her partner, Ken, a pink paradise in which fashion, glamor and partying immerse guests in a universe as fun as it is illogical.

That first Barbie residence marketed in 1962, made of cardboard and which suggested being a bachelorette apartment, has been transformed so much to the present day that it will now be available on Airbnb for two lucky users of the property rental platform to spend a night in its facilities.

Like that sixties house, this one does not have a kitchen, instead it has grills with plastic food and it is no longer the lanky doll’s bachelorette corner as it has Ken, her partner, as the official host and decorator.

The pink experience, which can only be accessed by car, is one of the many advertising strategies accompanying the premiere of “Barbie”, the film starring Margot Robbie and Ryan Gosling.

The dream begins at the entrance of an exclusive residential complex overlooking the beaches of the Pacific Sea in Malibu (California, USA).

A path of intense fuchsia bougainvilleas decorates the hill that directs attendees to the venue and, once the door opens, a surreal slide that culminates in a fake pool bursts into the space.

Synthetic grass and a pair of pink and blue lounge chairs dress the outdoor area that has an infinity pool, this one for real, while a hallway of vibrant latticework leads to Barbie and Ken’s room, the most important place in the house .

The room with a round bed mixes cowboy elements, of which a huge plastic horse stands out, with Californian surfing and the charm of the catwalks.

The rest of the fun and illogical house is made up of an outdoor gym with a splendid view of the sea, a sandbox – Ken’s favorite – and a dance floor for roller skates very much in the style of the 1980s.

«Barbie, the movie»

The premiere of “Barbie” has caused great excitement since in 2018 Robbie (“The Wolf of Wall Street”, 2013) revealed that he was in negotiations to star in a film based on the popular Mattel toy first marketed more than 60 years.

The film directed by Greta Gerwig, Oscar-nominated for “Ladybird” and “Little Women,” revolves around a doll who lives in Barbieland and is expelled to the real world for not being perfect enough.

In February, Warner Bros. studios unveiled the first trailer for the story and later surprised with the announcement of a diverse and versatile cast that includes America Ferrera, Will Ferrell, Emma Mackey and Connor Swindells, as well as the pop star Dua Lipa, who will play a mermaid Barbie with electric blue hair.

Singers like Karol G, Aldo Ranks and PinkPantheress are part of the official soundtrack of the film and Nicki Minaj along with Ice Spice have revived and renewed the “anthem” of “Barbie Girl”, created by Aqua in 1997, with the new song «Barbie World».

But the Barbie fever has crossed the screen and for months the marketing team of the Warner Bros. film has done the best possible job to promote its release on July 21.

From pop-up stores, immersive experiences in the world of Barbie, collaborations with brands of clothing, shoes, skates and water inflatables to a special edition of the Hot Wheels toy car line, the franchise has achieved that few commercial areas are left out of the invasion of “Barbie pink.”

Airbnb has made it clear that the possibility of winning the night at the House of Dreams is not subject to a contest and that all users of its platform will be able to try to make a reservation on its portal on Monday, July 17 at 17:00 GMT. The dream house will only be available for two one-night stays on July 21 and 22.

EFE

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