Penta Technology General Manager Mehmet Fatih Erünsal said, “Our experiences with artificial intelligence today show how difficult it is to imagine what will happen in the future. Artificial intelligence will cause another revolution. Currently, the agenda of artificial intelligence is to do things faster and more focused, and to increase efficiency. In my opinion, artificial intelligence, like a microorganism, grows as it feeds; in other words, it improves itself and becomes more effective as it gives more data.”
The interview between Yıldız Holding Chairman Murat Ülker and Penta Technology General Manager Mehmet Fatih Erünsal was published on muratulker.com. Erünsal touched on the subjects of artificial intelligence, digital transformation, and the development of young managers, while also drawing attention to the careful management of financial instruments.
Erünsal, who stated that he grew up in a very disciplined family, said, “The focus of our lives has always been working. The fact that my father is an academic may have had a big impact on this. Therefore, my ability to easily adapt to business life and work in difficult conditions comes from the culture of discipline that I have been in since my childhood. On the other hand, I learned many moral values such as the concepts of rights and law, the equal respect I show to everyone in human relations, listening to people, gaining a sense of responsibility, and apologizing when necessary by seeing and experiencing them in my family from a young age.”
“Companies that lag behind the transformation will fall behind their competitors who can use technology better”
Referring to the subject of digital transformation, Erüsal said, “The business world has undergone a major transformation in technology in the last decade. Many tools we used before have now been integrated into technological devices, and technology has become not just a part of our business but an indispensable main element. For example, even a small interruption in internet connection today can disrupt all processes. This transformation will continue unabated, even accelerated, and companies that fall behind this transformation will fall behind their competitors who can use technology better. We have seen many examples of this in the world; some companies have been wiped out of their sectors because they could not adopt technology at the right time and in the right way.
As artificial intelligence applications, which are an important step in this development, continue to develop, the mastery of technological details by decision makers in the business world will become even more important. So how do we manage this transformation at Penta Technology? Our priority is efficiency; we constantly analyze our processes, then combine these processes with the best technological applications and support our employees with the right applications so that they can manage these processes. In this context, we have structured our training processes in a way that aims to develop skills that will enable all our teams to quickly adapt to the constantly changing conditions of technology and to be more equipped and prepared for the future, and we have determined the main theme of our training processes in 2024 as “Strategy and Future”. Because our motto is “first understanding and designing the processes in the best way, then adapting the technology and the team to it”. Finally, data management is a very important issue. Companies’ collection of data, interpretation and drawing their roadmaps accordingly will be among the most critical issues to be managed in the future,” he said.
“You can now see people reaching senior positions or good positions at very young ages in technology companies”
Drawing attention to young managers, Erünsal said, “When we look at recent years in particular, you can see that in successful start-ups or technology companies, people are now reaching upper echelons or good positions at very young ages. Being open to change, being agile and knowing where to access information have become very important issues regardless of age, and research on talent management tells us that professionals with these characteristics will be more successful in their jobs. I see that managers or companies that are against this have a hard time. If you can use resources effectively, you can have better information than experts who have received training in this field and you can benefit from this information to achieve success in your business life. From this perspective, age is no longer a criterion or measure. What is important is how well the person knows their job, how much effort they put in to realize their potential and how well they can meet the expectations and current needs in the job description.
In order to support this issue at Penta Technology and I think it is quite consistent with our inclusiveness value, we launched the COPA Awards competition 3 years ago. Based on a strategic theme that we want to focus on every year, we organize this competition among our colleagues who have recently joined our company, and our employees have the opportunity to express themselves to the senior management and present their ideas that will contribute to the development of the company. In this way, we focus people with different backgrounds and experiences, regardless of age, education or culture, towards the common goals of the company, while at the same time motivating them and supporting our sustainable success. We also encourage characteristics such as being agile and open to change, knowing which channel to access information from, and being curious, which are among the most important steps of success in talent management, at the COPA Awards,” he said.
“Artificial intelligence will lead to a different way of doing business”
Emphasizing the importance of artificial intelligence, Erünsal said, “The experiences we have today with artificial intelligence show how difficult it is to imagine what will happen in the future. Artificial intelligence will cause another revolution. Currently, the agenda of artificial intelligence is to do things faster and more focused, and to increase efficiency. In my opinion, artificial intelligence, like a microorganism, grows as it feeds; in other words, it improves itself and becomes more effective as it gives more data. Therefore, in the future, as artificial intelligence increases its knowledge, it will also make suggestions on cognitive issues and improve decision-making processes.
Therefore, you should not use artificial intelligence only to increase efficiency or focus on product development, you also need to figure out how to position it within the entire company. Since artificial intelligence will directly eliminate some jobs, it will fundamentally bring innovations that will change or affect the company’s business model and organizational structure. In this context, especially from a strategic and holistic perspective, the company’s senior management needs to be directly effective in matters to be done with artificial intelligence and take part in the decision-making mechanism.
“The work we are currently doing at Penta Technology includes interpreting and organizing data that is constantly repetitive and has a high probability of error, and transferring the right sources. We have also started to develop forecasting models by integrating them into our sales processes. These steps aim to increase efficiency and support strategic decisions more effectively by integrating artificial intelligence into all processes within the company,” he said.
“Careful management of financial instruments will help protect and strengthen the company’s financial structure during uncertain times.”
Erünsal concluded his words as follows: “There are always issues and different problems that countries and companies need to overcome. There is an inflationary environment today, but this is a temporary period, tomorrow a completely different issue will be on the agenda. When we evaluate from this perspective, the most important focus of companies is to be agile regardless of the problems they face or developing issues. It is critical for companies to position themselves in a way that they can respond to the agenda quickly and effectively.
What do we do at Penta Technology to ensure this agility? First of all, expenses need to be tightly controlled and prioritized. This is directly related to stock control and optimizing the use of net working capital. In periods when costs increase and price perception in the market deteriorates, it is of great importance to manage these processes correctly. In addition, reducing external resource use as much as possible and effectively evaluating internal resources is also part of our strategies in this period. Careful management of financial instruments will help protect and strengthen the company’s financial structure in uncertain processes. All these steps increase Penta Technology’s resilience against current challenges and ensure that it is prepared for future uncertainties. As can be seen from our company’s financial results in the recent period, our company is being managed successfully.” – ISTANBUL
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2024-09-04 20:17:38