New Delhi. In a recent development, tech giant Apple has taken a significant step in response to the declining demand for its Vision Pro product line. Reports suggest that the company has decided to cut down production of Vision Pro devices, indicating a notable change in consumer preferences or market dynamics.
Apple is reportedly revising down its forecasts for Vision Pro shipments in 2024 and 2025 due to a significant drop in demand for the device, according to TF International Securities analyst Ming-Chi Kuo. Kuo suggests that Apple reduce its 2024 forecast to 400-450k units, a significant reduction from the previously anticipated range of 700-800k units. The decision to cut orders was made before the device’s international launch, indicating a more pronounced decline in sales than initially anticipated. Additionally, Apple is reevaluating its product roadmap for head-mounted displays (HMDs), potentially leading to the absence of a new Vision Pro model in 2025. This adjustment shows that Apple expects a year-over-year decline in Vision Pro shipments for 2025. ,
Apple’s decision to reduce Vision Pro production is a stark reminder of the challenges inherent in the technology market. As consumer preferences evolve and market dynamics change, even the most established brands must remain alert and responsive to stay ahead. Only time will tell how Apple addresses this latest development and charts its path for the future of the Vision Pro product line.
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2024-04-25 10:44:55