This week is important for Apple, which is supposed to launch new products that use generative artificial intelligence during its annual developers conference in California, in an attempt to compensate for its delay from its main competitors.
A year and a half after the launch of ChatGBT, OpenAI’s innovative generative AI program, in November 2022, Microsoft, Google, Amazon, and Meta have been working hard to include this technology. In its services, but Apple seemed to lag behind in this field.
Although the giant technology company has been relying on artificial intelligence in its iPhone, iPad, and Mac devices for years, it has not made any announcement related to this technology until today.
“The company has always been obsessed with what its products offer its customers,” not “the miracles of digitalization and miniaturization,” says Forrester analyst Dipanjan Chatterjee. “That’s why AAL hates talking about the underlying technology that powers its devices.” But amid the uproar that followed “GPT Chat,” “Apple’s silence has resonated,” he said.
Because of investors’ passion for generative artificial intelligence, they have tightened their grip on Apple shares, which have risen by only 2.5% since the beginning of the year, compared to the rise of Microsoft shares by 13%, Amazon shares by 21%, and Alphabet shares (the parent company of Google). 25%.
Wedbush Securities analyst Dan Ives says that the annual developer conference, which will be held from Monday to Friday, “represents the most important event for Apple in a decade, as it carries in its background pressure to deliver a package of generative artificial intelligence innovations to developers and consumers.”
Like many, Angelo Zino of CFRA expects Apple to unveil a new, eighteenth version of its iOS operating system, powered by artificial intelligence.
American media reported that Apple has established a partnership with Open AI, which will allow it to use the linguistic models of the inventor of ChatGPT, which represent giant databases that provide answers to questions asked in the common language.
Angelo Zino promises that this partnership “should make Siri even smarter, with the ability to chat and integrate artificial intelligence into the entire Apple ecosystem: editing photos, searching in the Safari search engine, taking notes, emails, and even emojis.”
Siri was launched more than 12 years ago, and today it is “a rather useless assistant,” according to Dipanjan Chatterjee, as it has been surpassed in its current version by the new generation of assistants powered by generative artificial intelligence, “Chat GPT 4.0.” Which was introduced by OpenAI in mid-May.
Chatterjee pointed out that the partnership between Apple and Open AI “will do the same wonders for the weak Siri.” Carolina Milanesi of Creative Strategies points out that these improvements and new features are supposed to help enhance customers’ desire for Apple products.
She confirms that “Apple’s goal is to push people to replace their iPhones,” adding, “We will see if the company will give them convincing reasons to do so.”
“The moment is crucial for Apple,” said eMarketer analyst Gadkho Sevia, considering that communication at the annual developers conference is an “important test” of the group’s ability to generate income from generative artificial intelligence, as Google and Microsoft have done.
Apple’s next generation of software is expected to be packed with a host of artificial intelligence features that will likely make its often-stuttering virtual assistant Siri smarter, and make photos, music, text messages — and perhaps even quick emoji creation — a more productive, effective and entertaining experience.
True to its confidential nature, Apple did not provide any advance details about Monday’s event, which will be held at the company’s headquarters in Cupertino, California. But CEO Tim Cook dropped strong hints during the first few months that Apple was preparing to unveil its grand plans to enter the space that has been fueling the industry boom for the past 18 months.
The obsession with artificial intelligence is the main reason behind the rise in the value of Nvidia, the dominant company in the chips on which the technology is based, from about $300 billion at the end of 2022 to about three trillion dollars. The smart journey allowed “Nvidia” to briefly surpass Apple last week as… The second largest company by value in the United States.
But analysts have been increasingly concerned that Apple may be falling too far behind in the rapidly changing field of artificial intelligence, a concern exacerbated by an uncharacteristically prolonged slump in the company’s sales. Both Google and Samsung have already released smartphone models touting AI features as their main attractions.
That’s why analysts see Monday’s conference as a potential starting point that pushes Apple into another strong phase of growth.
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2024-06-11 19:45:35