New Delhi : Apple has released a new campaign in India that puts the iPhone 15 through a durability test – tossing, turning and turning it around in the back of an auto-rickshaw to showcase its tough build quality. Launching in the middle of the IPL cricket season, the film titled “Relax, It’s an iPhone” reminds fans that they can watch their favorite game without missing a beat or worrying about damaging their iPhone. The new Apple campaign will air on broadcast and also appear on digital pre-roll, TVO and social media.
From tough bumps to sharp turns, the iPhone exceptionally survives the chaos of a bumpy rickshaw ride, proving that it is reliably durable even on the toughest journeys. The iPhone 15 features a back glass with a custom dual ion-exchange process and an aerospace-grade aluminum enclosure, which helps make the iPhone 15 incredibly durable. The Ceramic Shield front cover is stronger than any other smartphone glass, and with a water and dust resistant design, the iPhone lasts longer than any other smartphone and retains its value. Additionally, the fast and efficient A16 Bionic chip brings proven performance to iPhone 15, powering Dynamic Island, computational photography capabilities, and more.
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2024-04-23 15:00:17