The constantly changing global consumer demand opens the door for a number of Made-in-Vietnam product industries to take advantage of new consumer trends, conquering international buyers. Trends across these product categories include the following:
● Health & Personal Care: International tastes are increasingly interested in natural, sustainable products; products focus on health and comprehensive care, meeting the self-care needs of users.
● Home & Kitchen: Unique, environmentally friendly home and household products with popular design styles. Shoppers prefer one-of-a-kind, modern, minimalist furniture and home decoration products that ensure both function and aesthetics.
● Apparel: Fashion brands that are reasonably priced, versatile, flexible, and suitable for both work and play are the trend. Consumers look for products that are highly integrated, less outdated, and of good quality and durability.
● Beauty: Exploiting natural raw materials is an innovation trend in cosmetic and beauty products in general. International consumer tastes are moving towards innovative, highly effective products, prioritizing products produced using environmentally friendly methods and not tested on animals; At the same time, promoting local spirit and values from domestic products.
From these outstanding industry trends, if exploited properly and effectively, Vietnamese businesses can accelerate global business expansion through cross-border e-commerce, and increase their market share in the market. international.
Mr. Gijae Seong, Managing Director of Amazon Global Selling Vietnam, said: “Possessing manufacturing experience, rich natural resources, and many export industries with impressive growth, Vietnam continuously brings Unique, quality products, contributing to expanding product choices for Amazon customers around the world. We believe in Vietnam’s potential and will continue to implement initiatives to support Vietnamese businesses in expanding their product categories, building brands and doing business globally. With the joint efforts of government agencies, industry associations and Amazon Global Selling Vietnam – we hope to contribute to creating a driving force for cross-border e-commerce to become a driving force for Vietnam’s digital economy.”